The AI wave is transforming retail, reshaping how businesses operate, engage customers, and drive growth. At the Singtel AI Talk, powered by Singtel and Whale, industry leaders shared their insights on the future of retail in an AI-driven world.
Estee Ong, Director of Channel Development at Singtel, emphasized that future stores will be intelligent, anticipating customer needs and delivering personalized experiences, allowing staff to focus on meaningful human engagement and building brand loyalty.
Kev L. ,Director at Temasek, said success should be measured not just by short-term ROI but by real improvements in customer experience, reduced friction, and sustainable growth, emphasizing that focusing on customer outcomes is key to unlocking AI's potential in retail.
Prof Gemma Calvert Deputy Director of the Nanyang Centre for Marketing and Technology (NCMT) at Nanyang Business School, NTU, explained that AI agents could act as "consumers" in the future. VR, AR, and omni-channel technologies are turning retail into immersive experience hubs, delivering personalized, meaningful shopping journeys that build identity, emotional value, and long-term loyalty.
Jerry Ye, Founder & CEO of Whale, highlighted that AI-powered stores will redefine retail experiences. The biggest barrier to transformation is not technology but mindset, and AI's true value depends on how it is applied. Slide to explore Jerry's full insights.
𝗪𝗵𝗮𝗹𝗲 𝗔𝗜 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗯𝗿𝗶𝗻𝗴 𝘁𝗵𝗲𝘀𝗲 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗼 𝗹𝗶𝗳𝗲 𝗯𝘆 𝘀𝗲𝗮𝗺𝗹𝗲𝘀𝘀𝗹𝘆 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗻𝗴 𝗼𝗻𝗹𝗶𝗻𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗼𝗳𝗳𝗹𝗶𝗻𝗲 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗿𝗲𝘁𝗮𝗶𝗹 𝘃𝗮𝗹𝘂𝗲 𝗰𝗵𝗮𝗶𝗻 𝘁𝗼 𝗯𝗼𝗼𝘀𝘁 𝘀𝗮𝗹𝗲𝘀 𝗮𝗻𝗱 𝗲𝗹𝗲𝘃𝗮𝘁𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀:
• Connect online and offline channels to precisely drive store traffic
• Make the in-store customer journey visible and actionable
• Optimize merchandising with heatmaps and path analytics
• Automate store audits with AI to ensure operational standards
• Empower sales associates by scaling best practices through AI insights
𝗔 𝗹𝗲𝗮𝗱𝗶𝗻𝗴 𝗯𝗲𝗮𝘂𝘁𝘆 𝗿𝗲𝘁𝗮𝗶𝗹𝗲𝗿 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀 𝗦𝗽𝗮𝗰𝗲𝗦𝗶𝗴𝗵𝘁, 𝗘𝗰𝗵𝗼, 𝗮𝗻𝗱 𝗛𝗮𝗿𝗯𝗼𝗿 𝘁𝗼 𝗲𝗻𝗵𝗮𝗻𝗰𝗲 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗮𝗰𝗿𝗼𝘀𝘀 𝘀𝘁𝗼𝗿𝗲 𝗮𝘂𝗱𝗶𝘁𝘀, 𝗯𝗲𝗮𝘂𝘁𝘆 𝗮𝗱𝘃𝗶𝘀𝗼𝗿 𝘁𝗿𝗮𝗶𝗻𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲, 𝗮𝗰𝗵𝗶𝗲𝘃𝗶𝗻𝗴:
• 80% reduction in store audit costs
• 95% reduction in content audit costs
• Significant improvement in sales training performance
Thanks to the Singtel AI Talk series, with special thanks to William Liu for moderating the panel.
Learn more or request a demo: https://lnkd.in/gq5eReGQ
Great to see retail AI search becoming more conversational. This is exactly the shift we're seeing more broadly — businesses don't just want a search box, they want an intelligent companion that understands their context. At Dragonfly, we're tackling the same thing — helping businesses find the right AI-powered software for their stack, grounded in their specific needs. The era of generic search is over.