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I partner with CMOs and CEOs to lead real transformation—modernising marketing strategy…
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Phil Robinson shared thisA HUGE thank you to everyone who joined our CMO Connect session last week! The energy was absolutely fantastic, with brilliant insights from our speakers. For those who couldn't make it, or if you want to dive back into the details, all sessions are now available to watch on demand inside the 𝐂𝐌𝐎 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐚𝐩𝐩. A few of the highlights you can now watch back: 📈 How to use pricing as a powerful growth lever in a keynote from the UK's leading pricing strategist,David Abbott 🔍 Key insights from Alan Rowe on the critical shifts in customer demand and the growing impact of AI on search. 🤖 An expert Q&A with Philip Mudhir to understand the risks, compliance, and automation priorities for AI in marketing. I also shared a glimpse of our new Custom GPTs, the Quarterly CMO Intelligence Update, and the AI Leadership Readiness Scorecard. 👉 All the content, playbacks, and scorecards are accessible to members only. If you’re a marketing leader looking to network, connect, and grow as part of the 𝐟𝐚𝐬𝐭𝐞𝐬𝐭-𝐠𝐫𝐨𝐰𝐢𝐧𝐠 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 in the UK, you can request an invite by emailing phil@cmoconnect.org. #CMOConnect #MarketingLeadership #CMOCommunity #MarketingStrategy #AI #DigitalTransformation
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Phil Robinson posted this🚀 Thrilled to share that over 250 CMOs and marketing leaders have joined the CMO Connect community since our re-launch in January 2025! Our next live session is this Thursday at 2:30pm, and the agenda is packed with insights, inspiration, and practical takeaways: 🔍 What’s on the Agenda? Emerging Customer Trends & Demand Shifts - what marketing leaders need to know for the year ahead—key insights, risks, and growth opportunities. ChatGPT Prompts for Marketing Leaders - live demos of high-impact prompts to supercharge ideation, strategy, and team performance. Data-Led UX User Testing - how to run fast, low-cost user tests that drive real impact—whether your goal is engagement, lead gen, or eCommerce sales. High-Performance Marketing Teams - tools, techniques, and leadership insights to elevate your team’s performance. AI-Tech Spotlight: Call Tracking Reinvented - discover how AI-powered phone call tracking reveals true attribution, drives performance, and closes the measurement gap. AI-Tech Spotlight: Navigating the Cookieless Future - track every customer touchpoint without cookies—powered by AI that uncovers true revenue drivers. 🎙 Expert Guest Panellists We’re excited to welcome a brilliant panel of industry leaders: Tim Parkin – Renowned Marketing Leadership Coach Al Rowe – UX Testing & AI Specialist Mark Taylor – Founder & CEO, Automated Analytics James Bender – Founder & CEO, Stiddle Matt Ward – MD & AI Evangelist, ClickThrough CMO Connect is on a mission to be the most helpful community for UK Marketing Leaders—focused on harnessing AI, building high-performing teams, staying ahead of emerging trends, and optimising UX/CX. It’s a collaborative space to share challenges, celebrate wins, and push boundaries together. 👉 If you're a CMO or Marketing Leader and haven’t received your Teams invite yet, drop me a message and I’ll make sure you’re included. Alan Rowe Mark Taylor Tim Parkin #CMOConnect #MarketingLeadership #UXtesting #TeamPerformance #DigitalMarketing #CMOCommunity #MarTech #CustomerExperience #HarnessAI
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Phil Robinson posted thisI’m thrilled to share that over 100 CMOs and marketing leaders will be joining us on Thursday, 27th February at 2:30 PM for our next CMO Connect session. Our expert speakers this month include: 🎤 PR Smith – Founder of SOSTAC® & bestselling author 🎤 Tim Parkin – Renowned Marketing Leadership Coach 🎤 John Readman – CEO & Founder, ASK BOSCO® Here’s a sneak peek at what we’ll dive into: • Building & Leading High-Performance Marketing Teams: Practical tools and techniques to boost your team’s performance. • Data & AI-Powered Analytics: Tackle data overwhelm with AI-driven reporting, forecasting, and decision-making tools. • SOSTAC® 2025: Learn how this framework helps you ask better questions and make stronger decisions, plus explore the waves and limits of AI. • AI Success Story – ‘CX Innovation at Cambridge University’: Discover how AI is transforming customer experience. • Emerging Trends in Customer Behaviour & Demand Shifts: Gain insights on how AI search tools like ChatGPT and Gemini are reshaping the marketing landscape. CMO Connect is more than just a monthly session—it’s a collaborative space where we share challenges, celebrate success, and stay ahead of industry trends together. If you haven’t received your Teams invite, please reach out and I’ll make sure you’re included. To join us, email phil@cmoconnect.org. I look forward to connecting with you all and driving marketing excellence together! Paul Smith Tim Parkin John Readman Matt Ward Alan Rowe #CMOConnect #MarketingLeadership #CMOCommunity #AI #DataAnalytics #SOSTAC2025
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Phil Robinson shared thisOMG my kids would love this!Phil Robinson shared thisIMAGINE HAVING A CHAT WITH A COCKROACH OR WHALE (COURTESY OF AI) Better still, imagine a child having a chat with a cockroach, or a panda bear or even an ancient whale skeleton? What kind of chat would it be? What questions would the child ask the whale and what answers would the whale share? It happened in Cambridge. Researchers at the University of #Cambridge want to ‘reverse a growing apathy towards #biodiversity loss’. The world’s third oldest university (founded in 1209) is exploring whether generative Artificial Intelligence can help its biodiversity museum. Graduates from the University also observed an interesting AI #insight: ‘people seem to feel more connected to machines when they can talk to them’. SO, INSTEAD OF ASKING ‘HOW CAN AI HELP MY MUSEUM?’ (Wrong Question), They asked ‘How can AI help our visitors?’ (Right Question) and then they asked these even more detailed questions: How can AI help my visitors to: (a) engage with the museum (b) engage with biodiversity ie the variety of life on earth/species diversity etc. (Right Questions) THE AI #MAGIC The research team thought about bringing the specimens to life through AI – in the same way that we previously explored how AI can ‘resurrect’ the dead (see ‘Will Chatbots and Avatars makes us immortal’ (PRSmith.org/Blog). The Cambridge project enables these ‘resurrected animals’ to converse with visitors – as if the ‘specimens were still alive’. HOW TO SCALE-UP PERSONALIZATION (Great Question) Firstly, the conversations can be voice – or text-based to suit all visitors. Secondly, adding ‘Age Adaptive’ functionality (the animals adjust their tone & language to match the visitor’s age). Thirdly, adding ‘Language Adaptive’ functionality (the animals speak in 20 languages) gives access to more visitors. The full post explores this opportunity to connect people with non-human life and confirms the '#Virtuous Cycle of Data in AI'. The SOSTAC®Guide 2025 (AI edition) makes several references to this amazing project. The full blog post extends the article into a full blog post. We'll mention it again in our Friday chat about AI, Innovation & Ethics - here on my Linkedin 'Events' 1pm London, 3pm Cairo, 5pm Dubai & 7am Fortworth, Texas. Join us. Beba Rakic Ahmed Raslan Vadim Vilkov Muzaffar Garakhanli Steve Thurley Evelyn Truter Reggie Johnson, Dr. Joy Buolamwini Dr. Sara El-Deeb Amera Rofaeil Wayne Denner Nadio Granata Phil Robinson John Lam
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Phil Robinson shared thisPhil Robinson shared thisIn our next webinar, we’re going organic! Find out how aligning your organic strategy (SEO, content and PR) with the rest of your digital marketing channels and business objectives is the key to your successful digital performance in 2023 and beyond. Join us next Wednesday, 26th April. Reserve your place: https://hi.switchy.io/D3Az #webinar #organicsearch #marketingwebinar #marketinglessons #organicstrategy #PR #SEO #content
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Phil Robinson shared thisThis webinar is fantastic and worth a watch!Phil Robinson shared this🧠 The next best thing to being a marketing mind reader! 🧠 Learn how you can use behavioural science to understand the impact of the cost of living crisis on your audience. Join Sarah Clarke MSc to find out how you can channel your inner psychologist in your advertising strategy. Reserve your place for 2.30pm on the 25th January: https://hi.switchy.io/Bsfo #webinar #learning #marketingpsychology #psychology #costofliving #marketingwebinar
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Phil Robinson shared thisFor marketing and digital leaders that want to drive growth faster, more efficiently for less cost ... recommend this webinar on Thursday at 9.30am..Phil Robinson shared thisJoin me and Dave Chaffey 🏠 on Thursday at 9:30am as we discuss how to get more from your marketing budget - which is very timely given the current challenges with the economy and people's spending power. https://lnkd.in/et7wwDGM #digitaladvertising
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Phil Robinson shared thisHow working with a fully integrated marketing agency can help you reach your goals and may even be more budget friendly. Learn more here https://swiy.co/9skp
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Phil Robinson shared thisIf Marketing Leaders don't migrate to GA4 by 1st July 2022, they will lose year-on-year insights when moving over becomes compulsory. Without this insight making data-driven decisions to improve digital performance will be difficult. Watch the video to learn how to solve this problem https://swiy.co/8SOw
Phil Robinson commented on a post
3mo
oh wow, huge congratulations Macy!! :-)
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Phil Robinson liked thisProud to reshare this from our adidas x Manchester United x Stone Roses campaign. What made this one especially satisfying is how much of the creative, production leadership and post production was handled in-house by our brilliant internal team. From idea to final delivery, it was driven with real love for the brand, the culture and the detail. We were also lucky to collaborate with a huge amount of trust and partnership from adidas and the wider adidas partner team.Phil Robinson liked this“𝑰𝒕 𝒕𝒂𝒌𝒆𝒔 𝒕𝒊𝒎𝒆 𝒇𝒐𝒓 𝒑𝒆𝒐𝒑𝒍𝒆 𝒕𝒐 𝒇𝒂𝒍𝒍 𝒊𝒏 𝒍𝒐𝒗𝒆 𝒘𝒊𝒕𝒉 𝒚𝒐𝒖, 𝒃𝒖𝒕 𝒊𝒕’𝒔 𝒊𝒏𝒆𝒗𝒊𝒕𝒂𝒃𝒍𝒆” 🍋 Loved running the second capsule collection for adidas x The Stone Roses alongside the incredibly talented Andy Ball – who sculpted the beautiful creative – and brilliant Adidas team. A special project to be involved in and a huge collaborative effort across all disciplines to make it happen. Big shout out to the creatives and crew for their craft, dedication, and paint-dodging abilities on set! 🌹 Production: Ed Newell Eddie L. Russell Hodgson Sam Atkins Rebecca Sanders Taylor Cahill Photography: Ben Duffy Pip Bourdillon Motion: George Haydock Dan Jones Danny Usman Ben E. Lighting: Dom Walsh Niall Burns Mark Nolan Lee Symmington Jack Gibbons James Dodd Jason Elliot Art Department: Sophie Barrott Tomas Walmsley Ben Hay Alex Reynolds Aaron Reynolds Styling: Kerry Saxon Sophie Herbert Anna Serafin H&MU: Roxy Gillani katy brody Louise Meadows Talent: HEADS CREATIVE Matt Concannon Post / Deployment: Clifford Briggs (CMgr MCMI) Tom Nicholls Jack Pomfret George Lee Matt Percival Louie Cheung Shelley Lunt Grace C. 🙏🏻 Manuel Maisel Rebecca Hollingsworth Ryan Burke Jonty Higgin Olly Hargadon Michelle Ginivan Sara Rose
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Phil Robinson liked thisPhil Robinson liked thisWe are excited to announce that we have become part of WSP! An important step forward in our shared journey, bringing together our complementary capabilities to deliver enhanced solutions for our clients and greater opportunities for our colleagues. Ricardo CEO Graham Ritchie said, “Today marks a significant milestone for Ricardo as we proudly join WSP. Ricardo and WSP share values and a purpose-led culture, so this acquisition accelerates our ability to deliver a broader, more impactful offering to our clients. It also opens up exciting new opportunities for our talented teams—opportunities that would not have been possible without this partnership.” Together, we look forward to shaping a more sustainable, resilient future for communities worldwide. Find out more: https://lnkd.in/eK-eRj4w #Ricardo #WeAreWSP
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Phil Robinson liked thisPhil Robinson liked thisWe’re on our way, Jamaica! Our partners and team have packed relief bags and are hitting the road to support communities devastated and displaced by Hurricane Melissa. ❤️ We’re here to help. Together, we will rebuild, recover, and rise again! #RebuildingJamaica #TogetherWeWillRise #DigicelFoundation #NoOneLeftBehind
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Phil Robinson liked thisPhil Robinson liked thisHuge thank you MAD//FEST for a fantastic couple of days this week; the perfect finale to a month of reinvention, new connections, new conversations, and a totally 'un-Sue' level of excitement for what's next. Until recently I went to conferences looking for content I could take back to Sky to help our marketers raise the bar. This week at MADFest North, there was a shift. I was no longer collecting for others, I was stretched and enriched myself by what is leading to better work and brand outcomes in today's complex and complicated industry landscape. Secondly I was inspired in a way I never expected by connecting with brilliant, like‑minded people who genuinely helped me to shape where I’ll next drive marketing excellence. What a bonus! And what a two days it was. Too many highlights really: 🔥 Loveholidays, On the beach and Hooch (Jacqui Grimsey-Jones, Gareth Harrison, Zoe Harris, Trevor Robinson OBE, Matthew Bulcroft) showing how disruptive, distinctive creativity can drive real impact within the guardrails of a tight creative platform and clear positioning, a reminder that constraint and polarisation can be the catalyst for the most interesting work. 🔥Lloyds and AutoTrader (Ed Turner, Roxanne Nejad, Ben Ducker, Laura McNally) experimenting with AI‑generated creative in the real world and proving that when you blend human judgement with tech, you can unlock speed, scale and next level effectiveness. 🔥Andrew Garrihy on the Chinese long-term view of marketing, plus an uncompromising focus on talent performance and agile, iterative ways of working that drive speed to market and action‑orientation. The clarity of intent was equal parts impressive and terrifying! 🔥CMOs across categories wrestling with effectiveness in an increasingly fragmented landscape; how to lead agencies and balance brand, performance, creativity and experimentation without losing coherence. (Jemma Townsend, Gill Huber, Marianne McGoldrick, Claudia Nicholls-Magielsen) 🔥And Rory Sutherland, reminding us that if you want to change behaviour, you need to understand the psychology of the herd, not just the logic of the individual. Priceless. Two days full of provocation, generosity, and brilliant marketing minds. Huge thank you to Richard Robinson🔥and Ingenuity for the invitation and for staging such an excellent event. And to the wonderful people I had such rich conversations with Sophia Angelis, Mark Hull, Simon Michaelides, Joel Vincent to name but a few. I left MADFest feeling inspired, clearer about the kind of work I want to champion next, and grateful for the people who make this industry such an exciting place to keep learning. Bravo!! #MADNorth #MADFest
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Phil Robinson liked thisPhil Robinson liked thisDon’t you love it when, in a city of millions you bump in to people you adore. Rob Hill is one of the nicest humans (and greatest headhunters) After a huge hug (he was going for a hand shake 🤭) the first thing he said was “how’s your Mum?” Considering the thousands of connections and conversations he has You can see my point ❤️
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Phil Robinson liked thisPhil Robinson liked thisYesterday we had a brilliant day with the ClickThrough team, coming together to talk about our growth strategy for our people, our clients and the business. It was a great opportunity to share ideas, reflect on what’s ahead and enjoy some time together afterwards. A huge congratulations as well to Jack A. for winning our Employee of the Quarter award - a well-deserved recognition and a brilliant achievement. Days like these are a great reminder of the value of bringing people together, celebrating success and looking ahead with excitement. 🚀
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Phil Robinson liked thisPhil Robinson liked thisThank you to The MarTech Summit London 2025 organisers! Bringing together 500+ MarTech enthusiasts across B2B and B2C last week, expert speakers led a boatload of deep-dive discussions and shared insights on the very latest AI, UX and data science trends that are set to change the face of marketing for years to come. The whole industry is undergoing a massive transformation. I left feeling inspired, connected, and ready to turn insights into action. Let’s go! The MarTech Summit #TheMarTechSummit #MarTech #DigitalMarketing #MarketingTechnology #B2BMarketing #B2CMarketing #LondonEvents #Networking
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Phil Robinson liked thisGreat to see this award win - well done everyone! #PrivateOffice #IsioWealthPhil Robinson liked thisWe are thrilled to announce that Isio Private Office has won the ESG category at the WealthBriefing European Awards 2026. A huge congratulations to the team on this fantastic achievement. The WealthBriefing European Awards recognise excellence and innovation in the European wealth management sector. Learn more about how Isio Private Office supports clients in a way that is completely different from a traditional wealth manager here: https://lnkd.in/dtGwergA #PrivateOffice #ESG #Awards #Investment ClearView Financial Media #WealthBriefingEuropeanAwards
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Phil Robinson liked thisPhil Robinson liked thisIf you saw last year's viral moment where a young man with a luscious blonde mullet and some curious spectacles chipped in to qualify for the Open, then you've seen the new signing from Manors. Welcome to the team, Richard.
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