Netguru

What’s complete bulls*it in AI & commerce? 🤔 We asked this - and a few other bold questions - to Armen Momejian, former Head of AI at ALDO Group, now COO at RUDSAK, in one of our latest episodes of Next in Commerce (formerly Disruption Talks) 🔥 The answers? See for yourself 👀 🎥 Watch the snippet below - and if you want the full story, check out the full episode: Turning Bold Ideas into Fashion’s Future: Insights from Head of AI at ALDO - Spotify: https://lnkd.in/dsX3hQAt - YouTube: https://lnkd.in/dsyvxer9

Senior Python Devs - this one’s for you 🚀 Our Head of Delivery, Robert Scholz, is looking for someone with strong technical expertise to join the team 👇 - Experience with Flask, Gevent, SocketIO, Gunicorn, and Pytest - Based in the EU - Fluent in English (C1+) and Polish Sounds like you? Reach out here: https://lnkd.in/dzdfwQij

👉 Ecommerce reality check: your website is no longer the center of gravity. Shopping is becoming conversational. Customers ask, compare, and even buy without ever visiting your storefront. • 94% use AI chat • 72% would complete purchases inside it • 20% would switch brands if it’s missing This has become the expectation. Commerce influence now happens before users reach your site, inside AI conversations. So the real question is: Are you part of that conversation? Check out our new Next in Commerce issue to find out more! 👇

Krystian Bergmann, our AI Consulting Lead, will be speaking at AI Tinkerers Poland in Poznań, hosted at Poznańskie Centrum Superkomputerowo-Sieciowe 🔥 Krystian will join the AI builders and engineering community to talk about one of the biggest bottlenecks in AI deployment today: evaluation. 👉 Theme of the session: Reliability beyond the “vibes check” 👈 He’ll dive into how to move past surface-level accuracy and actually ensure AI systems work at scale - sharing hands-on insights into building custom evaluation pipelines using tools like Promptfoo and Langfuse. Because in real-world AI, “it feels right” is not enough. You can sign up here: https://lnkd.in/dB7NEfHf See you in Poznań 🚀

The part of design systems nobody talks about enough? Documentation 👈 Not the "nice to have" kind. The kind that decides if your system actually gets used - or gets ignored after 2 weeks. Here's what usually happens: You built the components. You thought through the patterns. And two weeks later? Nobody's using it. So teams go back to what they know: rebuilding, rewriting, repeating the same mistakes 😐 Silk was built on a different assumption. A design system is only as good as its documentation. That's why documentation isn't an add-on here - it's part of the product: - clear naming conventions that remove guesswork - guidelines that actually help teams make decisions - structure that makes onboarding faster, not harder - built so designers and developers finally speak the same language Don't take it from us - trust Piotr Mierzyński, our Senior UI Designer 🔥

👀 When Digital Zone looked closely at their product, they saw what many fast-growing platforms face… Inconsistent patterns, long user paths, and friction right at the moment when users want simplicity. Working with Netguru, they redesigned the entire ticketing journey - focusing on speed, clarity, and a smoother checkout experience 👌 Less noise, more flow. Better discovery, stronger performance, and a journey that simply works across devices. Small UX decisions that turned into big business results 🚀

🚨 Macy’s just unlocked a cheat code in ecommerce. Forget the loyalty card. Forget the seasonal sale. Macy's just dropped an AI shopping assistant called "Ask Macy's" - and early users are spending nearly 5 times more than everyone else. Yes, you read that right. FIVE TIMES. So what is this thing, exactly? 🤔 Built on Google's Gemini platform, Ask Macy's launched across all the retailer's digital platforms in late March - and it's already got shoppers hooked on two killer features: "Complete the Look" outfit recommendations and virtual try-on tools. Think less chatbot, more digital stylist that actually knows what it's talking about. But WHY are people spending so much more? 💡 Here's the dirty little secret nobody wants to admit: customers using the chatbot tend to arrive with a specific mission - like finding shoes for an event - rather than aimlessly scrolling. AI doesn't create desire. It just closes the gap between "I need something" and "I just bought three things." And the rest of retail? Absolutely panicking 😱 The fear is real - if retailers don't build their own AI, shoppers will just ask ChatGPT instead and take their wallets elsewhere.  As Max Magni, Macy's Chief Customer and Digital Officer, put it: "This is anybody's game. Nobody has cracked the code." About 40% of the top 20 U.S. retailers have already rolled out some form of AI shopping - most of them since mid-2025. The arms race is real, it's loud, and it's happening right now. The plot twist? Macy's really needed this 🙌 The brand is fighting back after nearly a decade of declining sales - net sales dropped 2.4% last year alone. Ask Macy's isn't just a shiny new feature. It's a lifeline dressed up as a chatbot. The bottom line no one wants to say out loud 👇 The future of retail isn't better products or bigger discounts. It's whoever builds the AI that feels least like talking to a robot - and most like having a friend who genuinely knows fashion. Macy's just made a very loud first move.

Disruption Talks is evolving 👉 𝐍𝐞𝐱𝐭 𝐢𝐧 𝐂𝐨𝐦𝐦𝐞𝐫𝐜𝐞 👈 Disruption Talks is a big part of our story. Launched five years ago by our Head of Growth, Tomasz Grynkiewicz, it grew into a platform that brought together some of the most exciting voices in digital: - 190+ episodes - 190+ speakers - 170+ brands, including 𝐂𝐡𝐚𝐧𝐞𝐥, 𝐌𝐚𝐬𝐭𝐞𝐫𝐂𝐚𝐫𝐝, 𝐀𝐝𝐢𝐝𝐚𝐬, 𝐋'𝐎𝐫𝐞𝐚𝐥 𝐨𝐫 𝐖𝐚𝐥𝐦𝐚𝐫𝐭 Streamed across LinkedIn, YouTube, and Facebook. Published on Spotify and Apple Podcasts. Reaching 1-5k views within the first 24 hours. And it all started with a webinar on ML in healthcare... This journey wouldn’t be possible without the incredible people behind it: Katarzyna Parzonka, Zofia Musiał, Anita Kozakiewicz - and later carried forward by Maja Cebo, alongside many amazing contributors over the years, peeps like Mary Achinger, Anna Burtan, Rafał Sałak, Agnieszka Kukla, Filip Sobiecki, and MANY many more. And as change is inevitable - the format evolves too. 👉 Watch the first episode in the new chapter, featuring Karishma Damani, Director Product Managment at Walmart, hosted by the series creator himself, Tomasz Grynkiewicz (link in comments). More to come!

📣 Senior DevOps Engineers, come forward! We are hiring! Got proven hands-on experience in the role? Our Head of Delivery, Robert Scholz, and the team are looking for: -Senior DevOps Engineer (Multi-cloud): https://lnkd.in/dC8AaXNd -Senior DevOps Engineer (Azure): https://lnkd.in/d9as59Cd -Senior DevOps Engineer (AWS + Azure): https://lnkd.in/d63Eeejd Learn more about the role and apply today 👆

We’re proud to be part of the journey with Vinted 💚 Vinted has just announced outstanding results: €1.1bn in revenue and €62m in profit for 2025, with nearly €11bn in GMV 🚀 Founded in 2008 by Milda Mitkutė and Justas Janauskas, Vinted became Lithuania’s first unicorn in 2019 and is now valued at €8 billion. Without a doubt, one of the most exciting success stories to come out of the Baltics. We’re incredibly proud to work alongside such a visionary and fast-growing company. Huge congratulations to the entire Vinted team 🦾