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Notion blends your everyday work tools into one. Product roadmap? Company wiki? Meeting notes? With Notion, they're all in one place, and totally customizable to meet the needs of any workflow. It's the all-in-one workspace for you, your team, and your whole company.
We humans are toolmakers by nature, but most of us can't build or modify the software we use every day — arguably our most powerful tool. Our team at Notion is on a mission to make it possible for everyone to shape the tools that shape their lives.
Over the past year, many founders have asked me how Notion became AI-native and how they can do the same.
Here’s a deep dive into how we evolved our mission, product, tech, people, and culture. Huge thanks to Brie and Camille for writing it!
https://lnkd.in/g6Vr9r2c
Reminds me of the Italian term 🤌 sprezzatura, 🤌 the careful effort of appearing effortless. Camille and I used to spend hours trying to make copy feel "easy breezy."
Thank you Camille Ricketts and Brie Wolfson for including me in your wonderful piece! Link in comments.
ICYMI: we added fresh cover art for your pages 🍐
From four new libraries:
→ Texturelabs
→ Hudson River School (The Met)
→ National Museum of Asian Art
→ USDA Pomological Watercolors
If you've ever wondered what life at Notion is really like - this is probably the most honest and unfiltered take you're going to get.
Notion is a special place. Not many pre-GPT companies have been able to make the leap to AI-native but I'm proud to say we are one of them. ICYMI we were just named to Forbes AI50 list yesterday, for the third year in a row.
This transformation though has not been easy. Notion demands a lot from you. Day in, day out. It feels relentless, that is the truth. In return though, I know I am doing the best work of my career here with an unprecedented amount of trust to not just shape but redesign the future of work for our customers, community and for ourselves. And that's what keeps me here.
Most importantly I get to think together with an incredible team who are building this next chapter of Notion because we all deeply care about our mission.
Onwards!
When I left Notion 4 years ago, there was no glimmer of AI on the horizon. Now it’s considered one of the only pre-GPT companies to have made the leap to AI-native.
Of course I heard rumors and tales from my insiders about how this all went down. But I wanted to see for myself. I got the perfect chance, teaming up with my friend and amazing culture documentarian Brie Wolfson for Colossus to learn what was making this existential gear shift at Notion possible. What we found was a top to bottom transformation (as spiritual as it is technical) that we had to write about.
Anyone who knows me knows my time at Notion was very special. I have a lot of faith in these humans, but the depth of the shift still shocked me - especially that they’ve managed to retain so much of their soul through it all.
Link to the article in the first comment. Hope you enjoy the window into this wacky, hardcore, heart-filled place!
Someone DMed me yesterday to say they finished their self-review in 20 minutes. Four years of running perf cycle enablement, and that's a first.
They're not an outlier. We shipped a self-review writer inside Nosy (unofficial name), Notion's AI assistant, and gave everyone 72 hours for perf reviews. A lot of people's story is that same: done in 30 minutes. That's 4,290 minutes given back per person, not having to think about your self-review. Someone said that they were recovering from surgery and lowkey panicking that the deadline was approaching; but this tool helped deliver a review that didn't lack in quality.
The self-review writer works well because it pulls from your docs, Slack, and project pages, and drafts a review in your company's format. You refine, submit, move on. It came out of Focus Week, Notion's quarterly deep work sprint, where the People team ran an AI Lab. Some of the functionalities didn't exist in Notion, so I reached out to Luca Beetz (one of our engineers) and we quickly spun up the solution.
This is really what being customer zero looks like. The People team have always been system designers, but we now have more tools (and especially at Notion), and so much more liberty to experiment.
The old version of my job was scheduling live training and hoping it landed. The new version is building directly into the tool people already use. Same goal, completely different approach. I could say, this found it's product-market-fit 😉 People found it & shared it organically. Engineers DM'd me for the prompt, slack shoutouts across teams, a tweet that took off, a colleague's LinkedIn post etc... the best solutions are always the ones that make the hard things simple.
Shoutout to Saya I., Mariama Eghan, Ellie Busmire, and Luca Beetz for building this with me!
If you're a People leader thinking about how to build this kind of thing for your team, I love talking about this stuff. Let's connect!
When I left Notion 4 years ago, there was no glimmer of AI on the horizon. Now it’s considered one of the only pre-GPT companies to have made the leap to AI-native.
Of course I heard rumors and tales from my insiders about how this all went down. But I wanted to see for myself. I got the perfect chance, teaming up with my friend and amazing culture documentarian Brie Wolfson for Colossus to learn what was making this existential gear shift at Notion possible. What we found was a top to bottom transformation (as spiritual as it is technical) that we had to write about.
Anyone who knows me knows my time at Notion was very special. I have a lot of faith in these humans, but the depth of the shift still shocked me - especially that they’ve managed to retain so much of their soul through it all.
Link to the article in the first comment. Hope you enjoy the window into this wacky, hardcore, heart-filled place!
I built a custom agent in Notion that helps our employees plan for retirement. Check out Penni, our 401(k) calculator!
Penni just needs to know your salary, what you've contributed this year, and your retirement goals (e.g. dollar amount or max out to limits) and that's all it takes to get started on a recommendation.
This agent just replaced a pretty robust spreadsheet (shout out to MyTien Pham for some beefy formulas) and is much easier to use.
24 hours of busywork. Every week. Saved.
When Equals Money's AI coding tools tripled engineering output, the surrounding processes—docs, approvals, feedback triage—became the limiting factor. The faster they shipped, the further behind the admin fell.
Their answer was a connected system of Custom Agents in Notion, each built for a specific job. One watches for every product release and logs it instantly. Another answers 160+ product questions a week directly in Slack. A third keeps the knowledge base current automatically. On the engineering side, separate agents handle ticket creation and run standardised reviews on every technical change.
What used to require constant manual effort now just... happens.
Opus 4.7, Anthropic's most intelligent model, is now in Notion!
It’s a real step up from Opus 4.6 for multi-step workflows. It uses fewer tokens. About 3× fewer tool errors. And it can troubleshoot weird mid-workflow issues like a real teammate.