What does the future of marketing look like? We found out at #GML2026 🏁 Joshua Spanier (VP, AI & Marketing Strategy at Google) taped a special episode of the Frontier CMO podcast on stage at Google Marketing Live, where Josh Woodward (VP, Google Labs) and Robert Wong (VP, Google Creative Lab) revealed a massive shift: AI is collapsing traditional marketing silos into a single, integrated growth engine. For CEOs and leaders, the message is clear: the era of sequential hand-offs is over. We are now in the age of the systems architect. Key takeaways from the stage: 🏃♂️𝟏𝟎𝐗 𝐬𝐩𝐞𝐞𝐝: AI-driven optimization is making manual coordination a thing of the past. 🛒 𝐔𝐧𝐢𝐯𝐞𝐫𝐬𝐚𝐥 𝐬𝐡𝐨𝐩𝐩𝐢𝐧𝐠: The new Universal Cart removes checkout friction, making products instantly purchasable wherever they are discovered. 🛡️ 𝐁𝐫𝐚𝐧𝐝-𝐬𝐚𝐟𝐞 𝐬𝐜𝐚𝐥𝐞: Using tools like AI Brief scales creative assets while maintaining strict brand and legal compliance. The frontier isn't just about faster tech; it’s about a more creative, connected way to drive growth. Read the full breakdown👇 #FrontierCMO #CMOInsights #MarketingLeadership
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When the keynote speaker glitches, the AI version takes over. 🤖💥 Sean Downey (and AI Sean) just wrapped up #GML2026 with a clear message for marketers: “Our Gemini advantage is YOUR business advantage.” If you couldn’t catch it live, here are the 5 key takeaways from the stage: 🔍 𝟏. 𝐒𝐞𝐚𝐫𝐜𝐡: The best ads are answers. Leaning into AI Max and Performance Max ensures your brand is the answer when intent peaks. 🛒 𝟐. 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠: Agentic commerce is officially here. Trust and discovery start with rich feeds—making Merchant Center your mandatory bedrock. 🎥 𝟑. 𝐘𝐨�?𝐓�?𝐛𝐞: Demand Gen is a brand-building powerhouse and performance engine, predicting customer desire by pulling signals from Search, Maps, and YouTube. 🎨 𝟒. 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞: Google Ads Asset Studio is powered by our most advanced AI models to generate high-performing ads across every format at scale. 📊 𝟓. 𝐌𝐞𝐚𝐬�?𝐫𝐞𝐦𝐞𝐧𝐭: Nailing the basics compounds rewards faster than ever. Connect data sources in Data Manager, maximize signals with Google tag gateway, and measure true causality with MMMs like Meridian. Marketers are leading the charge on AI transformation. Let’s build what’s next. For more insights and all announcements from Google Marketing Live, check out our full guide: https://goo.gle/4fyGlVg #GML2026
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The #GML2026 keynote download on Search, AI and YouTube is here ✨ 👀 If you feel like the marketing landscape is shifting under your feet, you aren't imagining it. We are in an era where AI gives Search superpowers, and the competitive edge is moving toward strategic insight and business outcomes. Some of our top takeaways from the stage: 🔍 𝐓𝐡𝐞 𝐝𝐞𝐞𝐩 𝐬𝐞𝐚𝐫𝐜𝐡 𝐢𝐬 𝐡𝐞𝐫𝐞: Philipp Schindler shared that AI Mode searches are now 3x as long as traditional ones. People aren't just clicking; they’re engaging deeply. 📺 𝐒𝐭𝐨𝐩 𝐜𝐡𝐨𝐨𝐬𝐢𝐧𝐠 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐛𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐩𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞: John Nicoletti shared that adding YouTube Demand Gen to existing Search and PMax mixes results in a 10% higher ROAS. It’s no longer an "either/or" conversation. 👀 𝐍𝐨𝐭 𝐚𝐥𝐥 𝐯𝐢𝐞𝐰𝐬 𝐚𝐫𝐞 𝐜𝐫𝐞𝐚𝐭𝐞𝐝 𝐞𝐪�?𝐚𝐥: Nicky (Crane) Rettke highlighted that a passive social scroll isn’t the same as an Engaged View on YouTube, which drives 2x the long-term ROAS of paid social. As AI agents take over the burden of technical campaign optimization, your value as a leader can be reprioritized to business outcomes. This is the new baseline 🎾 Swipe for more highlights from Selin Song, Gaurav Bhaya, Vidhya Srinivasan, and Sean Downey. And get our guide to marketing in the AI era → https://goo.gle/4eXeb65
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It’s official, the next wave of ad innovations has landed at #GML2026 🚀 From ads that answer to powerful new ways to measure your true ROI, the future is looking smarter than ever. Some of the standouts: ✨ 𝗔𝗱𝘀 𝗶𝗻 𝗔𝗜 𝗠𝗼𝗱𝗲 📝 𝗔𝗜 𝗕𝗿𝗶𝗲𝗳 🛍️ 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗙𝗲𝗲𝗱𝘀 𝗘𝘅𝗽�?𝗻𝘀𝗶𝗼𝗻 📊 𝗖�?𝗺𝗽�?𝗶𝗴𝗻 𝘁𝘆𝗽𝗲 �?𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 📈 𝗔𝗰𝗰𝘂𝗿�?𝘁𝗲 𝗰𝗿𝗼𝘀𝘀-𝗰𝗵�?𝗻𝗻𝗲𝗹 𝗯𝘂𝗱𝗴𝗲𝘁 𝗳𝗼𝗿𝗲𝗰�?𝘀𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗠𝗲𝗿𝗶𝗱𝗶�?𝗻 𝗶𝗻 𝗚𝗔𝟯𝟲𝟬 �? 𝗤𝘂�?𝗹𝗶𝗳𝗶𝗲𝗱 𝗳𝘂𝘁𝘂𝗿𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 🛒 𝗔𝗜 𝗠�?𝘅 𝗳𝗼𝗿 𝗦𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗰�?𝗺𝗽�?𝗶𝗴𝗻𝘀 🏷️ 𝗗𝗶𝗿𝗲𝗰𝘁 𝗢𝗳𝗳𝗲𝗿𝘀 🎨 𝗔𝘀𝘀𝗲𝘁 𝗦𝘁𝘂𝗱𝗶𝗼 🤝 𝗔𝘀𝗸 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 AND MORE ✔✔✔ For more on all of the announcements, check out → https://goo.gle/4dGB9MJ Which of these updates 👆will make the biggest impact on your strategy? #GML2026
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🚨 𝗔𝗿𝗲 𝘆𝗼𝘂𝗿 𝗦𝗲�?𝗿𝗰𝗵 �?𝗻𝗱 𝗩𝗶𝗱𝗲𝗼 𝗰�?𝗺𝗽�?𝗶𝗴𝗻𝘀 𝗿𝗲�?𝗱𝘆 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘄�?𝘃𝗲 𝗼𝗳 𝗔𝗜? 𝗧𝗵𝗲 𝗽𝗹�?𝘆𝗯𝗼𝗼𝗸 𝗶𝘀 𝗰𝗵�?𝗻𝗴𝗶𝗻𝗴 𝗳�?𝘀𝘁. On 𝗠�?𝘆 �?𝟬, at 𝗚𝗼𝗼𝗴𝗹𝗲 𝗠�?𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗟𝗶𝘃𝗲 �?𝟬�?𝟲, we’re pulling back the curtain on the biggest Search, YouTube, and Commerce product launches. If you want to translate Gemini's power into measurable, bottom-line ROI, this is the one event you can’t afford to miss. Here ‘s what we’re unlocking: �? 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗦𝗲�?𝗿𝗰𝗵 & 𝗩𝗶𝗱𝗲𝗼: Get an exclusive look at the next era of advertising. 💡𝗧𝗵𝗲 𝗚𝗲𝗺𝗶𝗻𝗶 �?𝗱𝘃�?𝗻𝘁�?𝗴𝗲: Walk away with practical frameworks to leverage Google's most advanced AI for your business. 📈 𝗥𝗲�?𝗱𝘆-𝘁𝗼-𝘂𝘀𝗲 𝗽𝗹�?𝘆𝗯𝗼𝗼𝗸𝘀: Access immediate, actionable strategies designed to drive pipeline and growth. Want an insider view? Read the full review of announcements on Accelerate with Google. https://lnkd.in/e2kMuZNW #GML2026 #AImarketing #GoogleAds #GoogleMarketingLive #PaidSearch #VideoAdvertising #Innovation
Google Marketing Live 2026
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The wait is almost over. We’re just 1 hour away from Google Marketing Live! 🚀 💻 Get a front-row seat to the future of AI-driven marketing. Join us starting at 8:45 AM PT. Don’t miss your chance to see the latest from Ads, AI, and YouTube! Register for #GML2026 and join us live: https://goo.gle/4dCRGkG
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The countdown to #GML2026 is officially on. ⏰ Tomorrow, Google Marketing Live kicks off with the biggest AI drops, product reveals, and strategic playbooks your business can action immediately. Don't miss out on these insights — secure your spot and register for the livestream here: https://goo.gle/4v2gHgg Here’s a quick look at what we're most excited for on the ground at #GML2026. 👇
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🚨 This is it! The 24-hour countdown to Google Marketing Live is ON! 🚀 Don't miss your chance to learn why the Gemini advantage is YOUR ultimate competitive edge, straight from the industry visionaries and Google leaders making it happen. 🔥 Catch the latest tomorrow and enjoy a preview made with Veo. Time is running out—secure your spot 👇 Register now to tune in to #GML2026: https://lnkd.in/dmxW-P4X
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Think with Google reposted this
Google Marketing Live BTS 👀 We caught up with Courtney Rose, Gaurav Bhaya, John Nicoletti, and Joshua Spanier to hear what they’re most excited about for Google Marketing Live this year. The energy is high, the innovations are big, and we’re revealing what’s next. Trust us, you won’t want to miss this. Ready to hear from the experts leading the change? Register now to tune in to #GML2026: https://goo.gle/4dSYg7O
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Welcome to the #YouTubeEra 🎤 At this week's U.S. #Brandcast 2026, we entered a new era of growth where YouTube Creators + The Gemini Advantage work together to turn views into measurable value. Swipe to see the biggest takeaways from leaders at YouTube, including Neal Mohan, Mary Ellen Coe, and Sean Downey plus Coach's Joon Silverstein 👇