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Powering a better game

Season after season, the NFL achieves more
NFL players from two teams, one in orange and black and the other in yellow and blue, line up on the field near the 50-yard line, with the NFL logo visible at midfield.

October 20, 2022

The National Football League (NFL) has long stood at the intersection of tradition and innovation, delivering one of the world’s most exhilarating sports experiences. In its relentless pursuit of excellence, the NFL partnered with Microsoft in 2013 to infuseβ€―cutting-edgeβ€―technology into everyβ€―facetβ€―of the game.

Microsoft has become integral to the NFL’s evolution, with its solutions enabling the league toβ€―operateβ€―more efficiently, adapt to new challenges, and elevate performance to unprecedented levels. Central to this partnership is theβ€―Copilotβ€―Sideline Viewing System (SVS), a tool that has revolutionized how coaches and players analyze and respond to in-game situations.β€―Starting in 2025,β€―devices on the sidelines and in theβ€―coaches’ booth were upgraded to Surfaceβ€―Copilot+PCs along with a new AI-powered filtering feature incorporated into the app, letting usersβ€―quickly find key moments in real-time.

Beyond the sidelines, Microsoft Teams, Azure, and Power Virtual Agents are empowering NFL teams to collaborate seamlessly, manage complex operations, and forge meaningful connections with fans. Additionally, Microsoft’s technology supports critical league activities like the NFL Combine, where the NFL evaluates new talent. Tools like the Combine App streamline the collection and analysis of player data, enabling teams to make better-informed decisions during the recruiting process. By integrating technology into various aspects of the sport, Microsoft and the NFL are redefining innovation in professional football while improving performance and efficiency on and off the field.

Elite NFL IQ meets Copilot-powered analysis

When NFL superstars light up the scoreboard, there’s always a defense plotting to shut down their glory. β€œThe Blueprint” from Bleacher Report dives deep into the minds of defensive legends as they analyze how to counter today’s most explosive offensive threats. Powered by Microsoft Copilot, each episode provides a behind-the-scenes look at the strategies, stats, and swagger that define the game.

Join legendary players as they share their personal blueprintsβ€”reviewing game footage and revealing the tactics behind iconic plays.

Making an impact on and off the field

Star players are proving that innovation is transforming the gameβ€”and the communities they care about.Β They’reΒ using digital tools to analyze playsΒ aand refineΒ their strategiesΒ whileΒ helping give youth better opportunities. By tapping into advanced tech,Β they’reΒ sharpeningΒ their competitive edge andΒ stayingΒ connected with fans.

A shared desire for victory

The NFL’s multi-year partnership with Microsoft is redefining the game at every level. On the sidelines, coaches and players tap into real-time insights to adjust tactics on the fly, turning split-second decisions into game-changing moments. Officials keep the action moving with streamlined instant replays, minimizingΒ interruptionsΒ and mesmerizing fans. And beyond the field, elevated performancesΒ are giving fans more to cheerΒ about.

Rewriting the playbook with AI

The NFL is taking football to the next level with Microsoft AI. Coaches and players are analyzing plays, adjusting strategies, and making split-second calls with more precision, and the impact is reaching beyond the field. From scouting future stars with Azure AI Foundry, to clubs using Copilot for fan engagement, AI is transforming every corner of the league. Now, with Copilot-powered dashboards and game summaries on SVS systems, teams are unlocking new levels of performance, giving fans a deeper, more connected experience. This exciting era of innovation is rewriting the playbook and elevating gameday for everyone who loves football.