Get 3 months of AppleĀ Fitness+ when you buy any AppleĀ Watch.1Shop AppleĀ Watch

AppleĀ Watch

Explore the lineup.

  • AppleĀ Watch Series 11

    • Space Gray
    • Silver
    • Rose Gold
    • Jet Black
    • Natural
    • Gold
    • Slate

    The ultimate way to
    watch yourĀ health.

  • AppleĀ Watch SE 3

    • Midnight
    • Starlight

    Essential health features
    at a greatĀ value.

  • AppleĀ Watch Ultra 3

    • Natural
    • Black

    The ultimate sports
    and adventureĀ watch.

Why Apple is the best
place to buy AppleĀ Watch.

  • AppleĀ TradeĀ In

    Save on a new AppleĀ Watch with aĀ tradeā€‘in.

    Get credit toward your next AppleĀ Watch when you trade in an eligibleĀ device.2

    Apple Watch, silver color, right side exterior, side button, microphone hole, Digital Crown

  • Delivery and Pickup

    Get your order quickly andĀ easily.

    Choose twoā€‘hour delivery from an AppleĀ Store, free delivery, or easy pickupĀ options.

    White Apple bag, gray rope handles, gray Apple logo centered

  • Personal Setup

    Make the most of your AppleĀ Watch with an onlineĀ session.

    Talk one on one with a Specialist to set up your device and discover newĀ features.

    Apple Watch icons: Smart Stack, health, Digital Crown dial, Workout, theater mode

  • Guided Video Shopping

    Shop live with aĀ Specialist.

    Let us help you find what you need and answer all of your questions, one on one overĀ video.

    Apple Genius

  • Apple Store App

    Explore a shopping experience designed aroundĀ you.

    Use the app to get a more personal way toĀ shop.

    Apple Store app

Get to know AppleĀ Watch.

  • Health

    Knows you. InsightsĀ andĀ out.

    Heart Rate app, current beats per minute at 68

  • Fitness

    Miles of motivation.

    Runners workout with Apple Watch Series 11.

  • Safety

    Keep help close at hand.

    Map showing SOS waves radiating from the emergency point

  • AppleĀ WatchĀ UltraĀ 3

    The ultimate sports and adventureĀ watch.

    Three people running on a desert trail track their workout on Apple Watch Ultra 3

  • Connectivity

    The right call for
    staying inĀ touch.

    Apple Watch Series 11, aluminum case, Space Gray color, incoming call, contact photo, accept and decline call buttons, right side exterior, Digital Crown, Sport Band, neon yellow color

  • Personalization

    Make itĀ you-nique.

    Apple Watch Series 11 devices, aluminum case, Rose Gold color, and titanium case, natural color, Snoopy and Photos watch faces, Sport Loop, purple fog color, Solo Loop, green gray color

  • AppleĀ Watch For Your Kids

    Independence for them. Peace of mind forĀ you.

    Illustration of two children's hands wearing Apple Watch SE 3

  • AppleĀ Watch + iPhone

    DynamicĀ duo.

    iPhone 17, right side exterior, lock button, raised camera lenses, Apple Watch Series 11, right side exterior, Digital Crown, microphone, side button

Color the moment.

Explore the latest bands in fresh
shades, styles, andĀ materials.

Shop AppleĀ Watch bands
Apple Watch bands: Sport Loop, bright guava color (hot pink with lavender edging), Sport Band, clementine color (bright orange), Modern Buckle band, midnight purple color (dark purple), Braided Solo Loop, neon yellow color, Alpine Loop, light blue color

Made for eachĀ other.

  • Combining AppleĀ Watch and iPhone opens up a world of features that make each device better. You can do things like create a custom route with Maps on your iPhone, then download it to your watch to use anytime. Or start a cycling workout on your watch and see your metrics automatically appear as a LiveĀ Activity on yourĀ iPhone.

    iPhone 17, Apple Watch Ultra 3, Workout app with fitness insights open

AppleĀ Watch