Clay

Some workflows you build over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over and over again. What if you could just 𝗯𝘂𝗶𝗹𝗱 𝗼𝗻𝗰𝗲, turn your org's best logic into the default, and auto-update any changes everywhere -- at the drop of a dime? Functions in Clay. Available now on all paid plans (including Legacy).

The Clay Cup Round 2 bracket is LOCKED. These 32 finalists are the second group ever to compete for the Clay Cup. 🏆 This round is a live-streamed event where competitors race to solve a gnarly GTM challenge in real time, last 16 standing advance. Meet your finalists ⬇️ 🌎 Americas Josh Whitfield Alejandro Lugo Giselle Miller Sabrina Carver Brandon Lennon Nimo Shkedy Diane Walker Arsh Tooba 🏰 Europe Ruben Vleurick Max Münstermann Leszek Lammel Richard Makara Upanita Barman Alfredo Talib📐 Malo Brinquin Sofia Fedor 🌏 Asia Shashank Chandrasekaran Avik Ghimire Ranky Mae Arro Sahil Valecha Naphat Pornsiripanich Effa Ahmad Imran Hossain Mriddul Aanaand 🌐 Rest of world Dany Dalal Ben Broadley adrian nyaga Harsh Thakkar Royal Godwin Rejoice Onyenanu Triv Moodley Edem Dorfe MASSIVE congratulations to all the competitors. 💛

Sculpt 2026 is coming back. October 8th. Pier 48. San Francisco. And I'm even MORE excited this year. Here's why: It's bigger. More people, more speakers, more energy. Last year we had GTM builders from Anthropic, OpenAI, Canva, Intercom, and Vanta onstage — and this year we're gonna showcase *even cooler things*. And the profession itself has evolved. GTM engineering has changed so much in the last 12 months. The playbooks that were cutting-edge at last year's Sculpt have already become outdated. That's how fast this space is moving. If you want to be in a room full of the people building the future of go-to-market — this is the day. Tickets are live 👇🏽 sculpt.clay.com

Our users created more than 600 Functions in the first 12 hours of rollout. That's why we sent our resident product noob brad haft to bother his fellow Claymates and ask: "How are you actually using these?" Luca Prando (GTM Ops) went first. He calls Functions "a goated waterfall" and uses them to save time. Our reps send outbound alllll day. Luca was tired of watching the same personalization logic get rebuilt across every rep's table. So... he turned the whole thing into one reusable Function: Input: One email address Output: A batch of personalized email variations 1. Snowflake query for contact intelligence 2. Another query for account intelligence 3. A lil genAI for natural, personalized copy 4. Push results to any table a rep is working in Result: ~50 hours saved per week. Functions are available on all paid plans including Legacy. 🌈 How are 🫵 using Functions so far? Drop your best use case (or biggest time-saver) in the comments.

We made the Forbes AI 50 list again! 💛 We're beyond proud to be the only GTM company on it. The last 12 months was a busy year of shipping for us: + So far, there have been billions of runs using Claygent. + We connected Clay directly into the AI chats you use, so reps can prospect, enrich, and draft outreach w/o ever leaving the tools they already live in. + And yesterday we launched Functions. Now, you can build your best enrichment logic once, deploy it across every table, so your smartest logic becomes your org's default. Available on all plans (including legacy). Huge congrats to our incredible customers and partners pushing us every day: OpenAI, Anthropic, ElevenLabs, Notion, Mistral AI, Perplexity, Cursor, Baseten, Legora, Harvey, Glean, and HeyGen. Zilch of this happens without you and we're stoked you made the list too!! 🙌

Introducing Functions. The core Clay workflows you've been rebuilding manually again, and again, and again from memory can now be built once + referenced everywhere. Define your data one time. Your team runs on it forever. Edit it centrally and it'll auto-update everywhere. Functions are like perfected recipes: a pizzaiolo uses the same amount of water, flour, salt, and yeast for every single pie, at every single table. Same idea. Learn more ⬇️ Chef's hat tip to Mark Iacono at Lucali for the 'za.

🔈 SOUND ON PLEASE You’ll either love or hate this lil easter egg on the SCULPT site. The attention to detail baked in by our design and brand team is unmatched. Also unmatched — the once in a lifetime experience that is our GTM festival/conference, SCULPT. Grab your tickets today. 🧃

Cold calling your best accounts at 1% meeting rates is kneecapping your pipeline. So Davide Grieco + Talia Schleifer built the fix 5x better 👇 The play → coordinate every channel around one warm touchpoint so your SDR never calls cold. Theirs was a Clay-branded bag of clay. Yours can be anything. They're walking through the full build LIVE: 1. Clay builds the list + does the research 2. Package ships, ads go live as air cover 3. A personalized package shows up w a QR 4. The landing page already knows the account 5. SDR gets the call task w a tight script 6. Prospect swears you two go wayyy back End the stream with the full flow: list building, enrichment, sequencing, and how the pieces tie into one coordinated campaign. Free link in the comments!! 🔗 How Clay Uses Clay: this Thursday @ 12pm noon ET.