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YouTube will be an official Preferred Platform for the FIFA World Cup 2026 🏆⚽ We’ll give fans a new level of access to premium content, live match highlights, and historic archives, by teaming up with official broadcasters and launching a global YouTube creator program. Excited to unite the world, including the next generation of sports fans, around this massive cultural moment 🌎
FIFA and YouTube team up in game-changing FIFA World Cup 2026™ Preferred Platform agreement 🤝 FIFA is proud to announce that YouTube will be a Preferred Platform for the FIFA World Cup 2026™. In collaboration with the competition’s Media Partners and creators, this game-changing agreement will provide audiences with more ways to enjoy the tournament. This multifaceted partnership will make premium content accessible on FIFA’s official YouTube channel, grant a global cohort of YouTube creators unprecedented access to the FIFA World Cup™ and offer Media Partners the option of live streaming the first 10 minutes of every match, plus a select number of full matches, on their respective YouTube channels. FIFA Secretary General Mattias Grafström said: “FIFA is delighted to welcome YouTube as a Preferred Platform for the FIFA World Cup 2026. By spotlighting FIFA’s premium content and unlocking new opportunities for Media Partners and creators, this agreement will engage global fans in ways never seen before. “As the world’s attention turns to the action in Canada, Mexico and the United States, this collaboration with YouTube reinforces our ambition to maximise the tournament’s impact across the ever-evolving media landscape, offering fans everywhere easy access to an immersive view of the biggest single-sport event in history.” Read more: https://lnkd.in/e_PV5icQ

