Triple Whale

What if your biggest marketing blind spot is the thing you spend the most money on? That was Crep Protect — investing heavily in Google & Meta without clarity on what was actually driving incremental growth. Then they implemented Triple Whale’s Marketing Mix Modeling (MMM) and everything changed: 📈 34% increase in new customer ROAS — in Month 1 💸 20% reduction in new customer CPA YoY 📊 12.3% YoY ROAS improvement through ongoing optimization No guesswork. Better allocation. Real results. Read the full story 👉 https://lnkd.in/eTs-pvcE

There are two different camps in the advertising world. 🌎 Brands that optimized their unit economics and brands chasing performance metrics. We studied the 2025 numbers and here are the changes we saw across the board. 👇 CPM ↑ 16% ROAS ↓ 5.7% 📝 Margin compression hit hard. CPA ↑ 8.64% AOV ↑ only 2.68% 📝  Acquisition costs outpaced basket growth. CTR ↑ 13.74% CVR ↓ 6.21% 📝  More attention. Fewer conversions. Our takeaway 👇 Ads didn’t stop working, but costs rose faster than returns. For (a whole lot) more, Check out our 2025 Benchmarks Report. https://lnkd.in/gmiVYeXS

The next evolution of Moby is almost here. Stay tuned 👀

Shopping behavior is changing faster than our ability to measure it. Consumers are treating LLMs (hello, I talk to my GPT daily) as their always-on discovery assistant. Search behaviors are less about "Top 10 Foundations Best For Acne Skin" and are more conversational, educationally-driven, and user-specific: "I get a lot of acne when I wear foundation in certain climates, what is a recommended foundation that can help fix that if I still want coverage?" The answer is no longer a list of links, it's a curated summary of AI's recommendations that solve the user's specific need. If this is how customers are discovering brands today, how do we actually know how we're showing up? If the recommendations are so personalized to the user’s question, how do we compile data sets that are comprehensive enough? These are the questions I'm thinking about and have been hyper fixated on developing a feedback loop of insights to understand how we can improve in this new era of AI shopping. I've been spending time exploring Triple Whale's AI Visibility tool (https://bit.ly/4aZPlir) - it's not the first time I've spoken about it and (spoiler alert!) won't be the last, because I'm genuinely interested in observing how brands exist in AI-generated answers, not just anecdotally but with real measurable data behind it. This feedback loop feels early, but timely as more of us discover brands through our preferred AI tools. The future of shopping is being shaped right now. The question is whether we know how to measure it yet. I'd love to hear if anyone is using Triple Whale's free AI Visibility offerings yet to see how you are stacking up? Are there other ways you are thinking about AEO for your brand? The questions are endless but I'm glad to see there is a tool in place for us to begin piecing together answers. #triplewhalepartner #aeosolutions #agenticshopping #dtcstrategy 

I joined TikTok and Alexia C. Nüssli on stage at eTail™ West this week. *crosses keynote speech off 2026 bingo card* Here are my talking points straight from the slide deck for those of you who couldn’t make it (you should have) 👇 • TikTok isn’t just driving clicks — it’s driving halo impact across paid search, organic, and direct channels (much of which is invisible in last-click models) • Brands running TikTok Shop alongside Website Sales campaigns are generating 2x more TikTok-attributed revenue per account than web-only advertisers and 105% percent more purchases • Advanced measurement — MMM, MTA, and incrementality testing working together — is what turns platform growth into profitable growth TDLR: If you’re still optimizing social on last-click or siloed platform reporting, you’re likely capturing around 29 percent of TikTok’s actual impact, and IMO likely underinvesting in what’s actually working. Social commerce is no longer experimental, not when it’s projected to represent nearly 20% of global ecommerce in the coming years. Appreciate the TikTok team for the partnership and the invitation to share the stage. Onward 🫡

Safe to say eTail West delivered. 🌴 It was a huge week for Triple Whale. We spent time connecting with top ecommerce brands, talking about profitable growth and advanced measurement tactics. 🎤 Zach Rego hit the stage with TikTok 🏎 We were a sponsor at Attentives Pit Stop Party (and yes…one attendee is headed to Miami F1.) 🏄 and had some good hangs at the Rivo x Shopify’s surf event. It was a vibe ✨

Flying commercial to Shoptalk? There’s a better way. On March 23rd, we’re flying a small group of ecommerce operators from LA to Vegas on a private jet. Yes, really. Black car pickup. Van Nuys departure at 2PM. Land in Vegas ~3:15PM. Sprinter straight to Mandalay Bay. It’s technically a “business trip.” It just happens to be at 40,000 feet. We’re keeping the group tight — the goal is good operators, good conversation, and starting the week strong before the chaos begins. We have a few seats left. If you’re a brand leader heading to Shoptalk and want to join, apply here: https://lnkd.in/esB3WJyz

Raise your hand if creative has been feeling harder than ever with platforms evolving toward AI-driven delivery… 🙋 Join us for Smarter Creative Decisions, a live webinar on how strong ecommerce teams are navigating AI-driven ad platforms. Our experts will show you how to turn imperfect performance data into confident creative moves. 👉 Save your seat: https://lnkd.in/gDh7G3aw

What do Jedi transformations, cartoon dogs, cookbooks and custom workouts have in common? It’s what happens when you put smart people, great vibes, and AI in the same room. 2025 Whalies was the warmup. 2026, we’re coming 👀🐋