Clay

Introducing our European GTM Livestream Series 🎙️ Over the next few weeks, we're teaming up with NewEdge Growth, The Kiln, and Go Nimbly for a live series on what it actually takes to win in Europe — whether you're just entering EMEA or already there and looking to scale. Here's the lineup: 𝗠𝗮𝗿𝗰𝗵 𝟭𝟮 - GTM Strategies That Actually Work in Europe w/ NewEdge Growth → Learn the exact plays driving pipeline, conversion, and retention across EMEA in 2026. 𝗠𝗮𝗿𝗰𝗵 𝟭𝟴 - How We Chose the Best Data Providers in Europe w/ The Kiln → Good GTM always starts with good data. See how we tested and found the best providers in EMEA. 𝗔𝗽𝗿𝗶𝗹 𝟮 - Why Most GTM Teams Fail in Europe (And What the Winners Do Differently) w/ Go Nimbly → Learn where to start and what to avoid when entering the European market. Wherever you're at, new to EMEA or knee-deep in it, this series = value. Links to register in the comments below ⬇️

this is what GTM alpha looks like

Our new product—Clay Ads—is officially live. Here's what our growth team did with it in 2 months: LinkedIn CPL dropped from $250 to $25. Exclusion lists that auto-sync to Salesforce mean ads only reach people who can actually buy. Existing customers, open opps, partners... none of them see our ads (on purpose 😏). Meta opened up as a whole new channel for us too. Normally, work emails don't line up with personal profiles, so B2B teams usually stay away. But now, Clay enriches contacts with personal emails before audiences ever hit the platform. And those audiences update on their own. When someone becomes a customer, they're out by the next day. When sales shifts priorities, the targeting shifts with them automatically, across both platforms. So no redownloading CSVs and no manual rebuilds. "It is ridiculously fast to run a matched audience. Maybe a few minutes to set up and then I can scale that out multiple times." — Talia Schleifer, SLG Growth, Clay And it's alllll on platforms where most B2B teams can't get the targeting to work. Tomorrow we're showing exactly how we built it + answering questions like: 1/ how does one Clay table sync to LinkedIn AND Meta simultaneously? 2/ what does a live CRM → audience setup actually look like? 3/ how do you make sure exclusion lists never go stale? 4/ how do you fix B2B match rates on Meta? RSVP for FREE below 👇

Check this out. 30 Minutes to President's Club sent 6,474 personalized cold emails live on camera from Clay HQ in NY. Armand Farrokh and Chris Viglietta pulled 224K contacts from his LinkedIn + newsletter list, narrowed it down to engaged US sales leaders with 10+ reps on their teams, had Clay write personalized emails for every single one, and then sent it all through Clay's sequencer. Watch how they built the whole thing here: clay.link/UlVxolk

Greetings from Clay HQ in NYC. Hope y'all are staying safe and warm.

Applications Clay Cup 2026 are now open! 🏆 Are you the best GTME in the world? Want a chance to prove it in public? At last year's finals, Javeria and Mateusz raced to identify the top 10 candidates for a Head of Sales role at a live events startup in twenty minutes. Javeria walked away with $10K, got featured in Times Square, and experienced immense growth for her agency. This year, we're taking Clay Cup to the next level. More match formats, higher production values, and 5x the prize pool to $50K. We'll be accepting 32 participants to compete in virtual and in-person events around the world. Applications close April 1st. Link in comments ⬇️

Almost every AI tool is still an enterprise experiment. But there are a few that have crossed over to core infrastructure territory. After analyzing our data, these companies have grown their customer footprint fastest in the last year (by total contract count among our customer base): 1. Cursor: +660% 2. Anthropic: +428% 3. Clay: +304% 4. Synthesia: +223% 5. Abnormal AI: +94% 6. Crossbeam: +88% 7. Wiz: +88% 8. Vitally: +86% You can get more data like this in our latest spend report: https://lnkd.in/ewAe3e4N For engineering teams: Cursor is becoming a must-have coding assistant. It's how developers work now. That 660% growth means it's showing up everywhere. For GTM teams: Clay is fundamentally changing how go-to-market operates. Growth that signals a real paradigm shift in workflows. For security: Wiz is scaling through enterprise land-and-expand. If you're an early adopter, negotiate enterprise pricing now before you hit their sweet spot. At these growth rates, these tools are becoming household names in the enterprise.  Procurement teams - be on the lookout, if you haven’t seen these requests come through yet, you will soon!

In EP3, we're giving away a brand new playbook that slashed our CPL to $25 on LinkedIn and $10 on Meta. This is How Clay Uses Clay for Ads. Davide (our Head of Growth Marketing) has been cooking on this for MONTHS alongside design partner teams Slack, Anthropic, and Rippling. We're ready to share: 1️⃣ ABM that syncs with sales Tier 1 accounts flow straight from CRM → ads platforms. Sales prospects them, marketing shows them congruent ads. No more siloed motions. 2️⃣ Dynamic exclusion lists that save 20% of budget Hundreds of thousands of people already in our ecosystem (existing customers, users, employees, agencies) were eating budget with minimal ROI. Now they're automatically excluded and constantly refreshed. 3️⃣ Full-funnel campaigns that adapt in real-time Low engagement accounts get awareness ads. Medium engagement gets social proof. Hot accounts get lead capture. All automated based on engagement signals. Is this possible without Clay? Maybe... but with: - 50% match rates on LinkedIn (vs. ~90%) - CSV hell across platforms with different formatting requirements - $50K black-box solutions with zero visibility - Manual updates every time your audience shifts Next Thursday (Feb 26th), Davide Grieco and Talia Schleifer are hosting the third installment of this build-along series to show you the exact setup end-to-end. List-building to platform sync to full-funnel orchestration. WE WANT TO HELP YOU SLASH YOUR CPL! (While keeping or even increasing precision). See you next week! Register below! ⬇️ https://lnkd.in/edmyKm_Y