The Wayback Machine - https://web.archive.org/web/20200930125137/https://www.g2.com/products/apollo-io/features

Apollo.io Features

Summary of Features

Data Availability

  • Contact Data Availability
  • Company Data Availability
  • Industry Research Availability

Data Accuracy

  • Contact Data Accuracy
  • Company Data Accuracy

Features

  • Lead Builder
  • Integration to CRM/Marketing Automation
  • Data Cleaning/Enrichment
  • Data Segmentation/Filtering
  • Search
  • Reporting

Integrated Workflows

  • Task Management
  • Email Tracking/Automation
  • CRM Integration

Repeatability and Reportability

  • Content Management

Filter for Features

Data Availability

Contact Data Availability

Does this product have the amount of contact data you require? Contact data includes a persons company, role, experience, email, telephone, etc. This feature was mentioned in 43 Apollo.io reviews.
86%
(Based on 43 reviews)

Company Data Availability

Does this product have the amount of company data you require? Company data includes data on companies leadership, financials, industry, products, etc. This feature was mentioned in 43 Apollo.io reviews.
88%
(Based on 43 reviews)

Industry Research Availability

Does this product offer industry research data that you require? 37 reviewers of Apollo.io have provided feedback on this feature.
81%
(Based on 37 reviews)

Data Accuracy

Contact Data Accuracy

How accurate and up to date is the contact data? 43 reviewers of Apollo.io have provided feedback on this feature.
74%
(Based on 43 reviews)

Company Data Accuracy

How accurate and up to date is the company data? This feature was mentioned in 43 Apollo.io reviews.
78%
(Based on 43 reviews)

Features

Lead Builder

Based on 39 Apollo.io reviews. Ability to create targeted contact lists.
87%
(Based on 39 reviews)

Integration to CRM/Marketing Automation

Integrations to popular CRM/Marketing automation software to enable sales/marketing team members to view contact and company data from within the CRM/Marketing automation software. This feature was mentioned in 28 Apollo.io reviews.
86%
(Based on 28 reviews)

Data Cleaning/Enrichment

Based on 31 Apollo.io reviews. Ability to clean/enrich existing data that is maintained in other systems
78%
(Based on 31 reviews)

Data Segmentation/Filtering

As reported in 37 Apollo.io reviews. Functionality to filter or segment data from within sales intelligence software
82%
(Based on 37 reviews)

Search

Offers search tools that allow users to find the data they need quickly This feature was mentioned in 42 Apollo.io reviews.
88%
(Based on 42 reviews)

News/People Alerts

Alerts you to changes happening to industries, companies and people you follow 23 reviewers of Apollo.io have provided feedback on this feature.
79%
(Based on 23 reviews)

Connections

Based on 22 Apollo.io reviews. Find the people you know that can introduce you to contacts at prospects
80%
(Based on 22 reviews)

Reporting

As reported in 27 Apollo.io reviews. Provides ability to create the reports that meet your business requirements
82%
(Based on 27 reviews)

Messaging

Provides ability to message contacts directly from within the sales intelligence software This feature was mentioned in 25 Apollo.io reviews.
85%
(Based on 25 reviews)

Platform

Internationalization

Based on 11 Apollo.io reviews. Allows orgainizations multi-national organizations to use tool effectively accross multiple languages and currencies
91%
(Based on 11 reviews)

User, Role, and Access Management

Based on 10 Apollo.io reviews. Grant access to select data, features, objects, etc. based on the users, user role, groups, etc.
97%
(Based on 10 reviews)

Performance and Reliability

Software is consistently available (uptime) and allows users to complete tasks quickly because they are not waiting for the software to respond to an action they took. This feature was mentioned in 14 Apollo.io reviews.
95%
(Based on 14 reviews)

Reporting/Dashboards

As reported in 11 Apollo.io reviews. Access pre-built and custom reports and dashboards.
92%
(Based on 11 reviews)

Mobile User Support

Allows software to be easily used on multiple mobile devices include phone and tablet devices.

Not enough data available

APIs

Enables integration to external systems

Not enough data available

Lead Intelligence

Market Insights

Provides tools that help identify key topics that are trending, as well as the content that customers are more likely to engage with. This feature was mentioned in 14 Apollo.io reviews.
82%
(Based on 14 reviews)

Account-level Insights

Helps determine the correlation between ad exposure and site visits, assets downloaded, content, leads generated, etc. 16 reviewers of Apollo.io have provided feedback on this feature.
86%
(Based on 16 reviews)

Lead Analysis

Prioritizes leads through lead scoring, market insights, account-level insights, etc. 14 reviewers of Apollo.io have provided feedback on this feature.
89%
(Based on 14 reviews)

Lead Validation

Product accurately cleans, deduplicates, and verifies lead data.

Not enough data available

Lead Enrichment

Product enriches existing lead data with missing information.

Not enough data available

Lead Quality

Product provides accurate, up-to-date contact information for leads, such as email address or phone number.

Not enough data available

Lead Analysis

Prioritizes leads through lead scoring, market insights, account-level insights, etc.

Not enough data available

Browser Extension

Product offers a browser extension that validates or enriches lead information within the user’s browser.

Not enough data available

Lead Management

Segmentation

Provides customer and prospect segmentation capabilities, which in turn assists marketing prioritization and effectiveness. This feature was mentioned in 15 Apollo.io reviews.
90%
(Based on 15 reviews)

Predictive Scoring

Automatically scores prospects based on behavior and engagement levels. This feature was mentioned in 11 Apollo.io reviews.
79%
(Based on 11 reviews)

Account Identification

As reported in 15 Apollo.io reviews. Helps identify and distribute accounts internally, giving prioritization to those that are more likely to convert to sales.
89%
(Based on 15 reviews)

Marketing Campaigns

Omni-Channel Tracking

Provides tracking across multiple digital advertising channels, such as video, mobile, and social media.

Not enough data available

Revenue Planning

Helps allocate marketing budget based predicted amount of incoming revenue.

Not enough data available

Media Attribution

Assists in the attribution of marketing budget by identifying successful campaigns and initiatives.
n/a

Opportunity Timeline

Provides a timeline to visualize the effects of individual campaigns, leads, and other opportunities. This feature was mentioned in 11 Apollo.io reviews.
82%
(Based on 11 reviews)

Customization

Based on 11 Apollo.io reviews. Allows for custom report types to match the goals of a company.
86%
(Based on 11 reviews)

Integrated Workflows

Task Management

Based on 30 Apollo.io reviews and verified by the G2 Product R&D team. Automates in-system tasks and provides reminders and details for manual tasks for sales team members to complete.
89%
(Based on 30 reviews)

Email Tracking/Automation

Based on 36 Apollo.io reviews and verified by the G2 Product R&D team. Integrates tightly with email inbox and allows the scheduling and tracking of email outreach and correspondence.
91%
(Based on 36 reviews)

Calls and Voice

Based on 17 Apollo.io reviews and verified by the G2 Product R&D team. Provides sales dialer functionality or integrates tightly with dialer software, with useful automation and high-quality calls.
74%
(Based on 17 reviews)

Other Outreach Options

Based on 21 Apollo.io reviews and verified by the G2 Product R&D team. Provides relevant automation in sales channels outside of email and calls, like social media posts, SMS text messages and more.
83%
(Based on 21 reviews)

CRM Integration

Based on 26 Apollo.io reviews and verified by the G2 Product R&D team. Provides two-way integration with sales CRM: (1) Tracking sales team actions and prospect responses and (2) Pulling CRM data to populate and personalize sales outreach.
90%
(Based on 26 reviews)

Repeatability and Reportability

Content Management

Based on 28 Apollo.io reviews and verified by the G2 Product R&D team. Retains and incorporates company-approved messaging and presentations into emails, calls, meetings, etc.
83%
(Based on 28 reviews)

Workflow Management

Based on 25 Apollo.io reviews and verified by the G2 Product R&D team. Orchestrates automated sales tasks and outreach across a number of channels (email, calls, social media, etc.) and/or integrated systems.
86%
(Based on 25 reviews)

Workflow Performance

Based on 25 Apollo.io reviews and verified by the G2 Product R&D team. Reports on the effectiveness of an entire outreach workflow as well as the effectiveness of specific marketing materials, messaging, outreach tactics, and team members.
87%
(Based on 25 reviews)

Sales Coaching and Insights

Based on 22 Apollo.io reviews and verified by the G2 Product R&D team. Surfaces relevant insights about how a team member can perform better, either with improved sales techniques or prospect-specific hints.
77%
(Based on 22 reviews)
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