G2

Our Chief Innovation Officer, Tim Sanders, is featured in CIO Online discussing one of the biggest hurdles in adopting agentic AI: trust. In the piece, Tim breaks down why enterprises are excited about AI agents—yet still hesitant to give them true autonomy—and what needs to happen for trust, oversight, and ROI to align. Dig in if you're navigating the next wave of AI-driven GTM + operations. 🔗 ⬇️

When AI needs advice on software… it cites G2. 😎 We’re proud to be named one of the Top 20 most cited websites by major LLMs. Shout-out to Semrush for sharing such great insights about AI visibility!

Bozoma Saint John brought energy, honesty, and a masterclass in brand building to #G2Reach25. Her takeaway? Curiosity ✨is✨ the job. Understanding culture, reading the room, and staying tuned to what moves people—that’s how the best brands stay relevant. Watch her advice for brand builders everywhere on demand today. 🔗 ⬇️

We’re proud to celebrate Laura Ledesma, recipient of our 2H DEI Champion Award! 🎉 Recognized during our recent DEI Town Hall, Laura has led our Latinx & Allies community with creativity, consistency, and care—helping make G2 a more inclusive, connected place for all. 💜

🎓 Introducing G2 Quick Start Guides — your crash course in how to make G2 work harder for you. Think of them as bite-sized lessons from the G2 team, designed to help you learn faster and drive bigger results. First up: ➡️ Anatomy of a Complete Profile ⬅️ Because a fully built G2 profile isn’t just nice to have — it can drive up to 17x more traffic and help your brand stand out where buyers are searching. Peek behind the curtain and see what makes a top-ranking G2 profile👇

When it comes to brand trust, your customers are your best storytellers. 🗣️ Our CMO, Sydney Sloan, recently joined Deeto’s Authentic Customer Voices Podcast to talk about how authentic feedback is changing how buyers discover, evaluate, and believe in brands — from AI-powered discovery to peer reviews that drive credibility. 🎧 Watch the full episode below.

As AI matures, so does the conversation about ✨trust✨. Gary Drenik's recent piece in Forbes explores how enterprises are balancing innovation and accountability—with G2's Tim Sanders noting that our data tells a different story from MIT’s “95% of AI fails” narrative. As Tim puts it, “AI is no longer an existential threat—it’s an execution challenge, one where trust, performance, and results must scale together.” 🔗 Read the full story below.

“Trust is everything.” - Nalina Athyantha, ServiceNow at G2 Reach 2025 💬 Yesterday, our speakers explored how trusted brands build the credibility that gets them in the room, long before the first meeting starts. Catch this moment (and many more) from #G2Reach25 — now streaming on-demand. 🔗 ⬇️

Big ideas, great company, and a view to match. 🍷 G2’s Executive Advisory Board met in Napa to unpack what’s next for GTM—AI agents, trust, agility, and growth without limits. In her latest recap, our CMO, Sydney Sloan, breaks down the five priorities every GTM leader should be thinking about next. 👉 Read her reflections at the 🔗 below!