Jon Luigi Caña

Manual influencer outreach allows for personalized discovery. However, pinpointing individual social media influencers becomes inefficient as your program scales.  This review explores specialized marketplaces as effective alternatives to time-consuming manual searches and connections. By leveraging these platforms, you can also identify good candidates from comprehensive lists on multiple social platforms, such as Instagram, TikTok, and Snapchat. We’ve thoroughly reviewed top marketplaces to help streamline your process for your brand! #digitalmarketing #influencermarketing #influencermarketplaces https://lnkd.in/gFMftmrA

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Save your spot to unlock never-before-shared data and insights about how we create authentic connections with Black Millennials and Gen Z. ⬇️ In this exclusive webinar, the Blavity team is showing you how to leverage social media, influencers, cultural relevance, and more to craft campaigns that truly resonate with the new majority. Register and share this with another purpose-driven marketer you think should attend: https://lnkd.in/gJnxVpi4 #DigitalMarketing #InfluencerMarketing #MulticulturalMarketing #GenZMarketing

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🔍 Marketers: Imagine cutting weeks off your media insights research! LiveRamp's new Quick Start Insights does exactly that. Now you can: • Get audience performance metrics in minutes • Collaborate with top publishers seamlessly • Make smarter media buying decisions fast No more endless data crunching. More strategic marketing. Read how we're changing the game: https://lnkd.in/efpj9VS9 #MarketingInnovation #DataIntelligence #SpectrumReach #LiveRamp

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Your digital advertising just got a privacy reboot 🔒 Discover how data clean rooms enable brands and publishers to securely collaborate on audience insights while protecting customer data. LiveRamp's new guide explores 12 ways that top marketers: ✨ Build richer profiles from data locked in silos 🎯 Optimize targeting and frequency across walled gardens 📊 Measure granular ROAS and incrementality metrics Learn how smart marketers are turning signal loss into business wins: https://lnkd.in/d-xFJP_q #datacollaboration #dataprivacy #measurement

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read the full case study here! bit.ly/3VlZ9MA

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Feeling stuck with your Martech stack? You’re not alone. Cella has worked with a client facing similar challenges, helping them simplify systems, improve processes and see real results. Cella's tailored solution turned confusion into clarity and set them up for success! If you’re ready to feel confident in your Martech investments, I'm here to help. 📖 Want to learn more? Read full case study here! bit.ly/426OZDV

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Have you read the executive summary for our 2024 Communications Benchmark Report? Find out what communicators really think about AI + other key insights: https://lnkd.in/gNV8diGm

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Ahrefs has the BEST email newsletter we read, by a mile. We’re catching up with this great overview of content marketing tactics. What approaches have been most effective for you?

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Learn how Allison + Partners, Inc. used audience insights to help shape and validate the campaign strategy behind TikTok All-Star SEA. From in-depth audience insights to brand tracking, gain the insights you need to make informed decisions and drive successful campaigns. 📈🙌 Find out how they did it: https://okt.to/C8kTJd Speak to our researchers to conduct your survey: https://okt.to/b2Mz8p #TikTok #strategy

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According to Lotame's The State of Data Collaboration: A Global Perspective report, 98% of marketers are struggling to fully harness their data. So, what's the path forward? Data collaboration platforms could be the solution that can help marketers integrate data, break down silos, and unlock new use cases. #Martech #DataCollaboration #FutureOfMarketing

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This week, standout campaigns on TikTok and Instagram showcase the power of short-form video and interactive content. Some brands captivate audiences by leveraging AI-driven personalization, while others struggle with an outdated approach. Explore how brands are leveraging these platforms to connect with their audiences and drive engagement! #DigitalMarketing #Trends #SocialMedia | Eran Nizri Yonatan Arami itamar gonsherovitz

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Is your mid-year marketing review based on anecdotal feedback and gut feelings or hard data? Data-driven insights will transform your marketing strategy for the home stretch of 2024 and next year's "strat" planning. ➡ 💪 It's time to power up. #marketing #datadrivenmarketing #marketinganalytics

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Want to create surveys that drive impactful insights? 🔥 Check out our latest blog, Surveys That Sizzle: How to Design a B2B Survey That Gets Results! Learn key strategies to design surveys that engage your audience and deliver the data you need to make informed business decisions. 📊 Read more here: https://bit.ly/400CPve #B2BSurveys #MarketResearch #SurveyDesign #DataDriven #InnovateMR

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New eBook alert! 📘✨ Ever wondered how to really understand the ROI of your paid media placements? Our guide is here to help. Packed with insights and easy-to-follow explanations, you'll be able to clearly communicate the value of your branded content to your stakeholders. You'll learn: ✔ The difference between vanity metrics and real results ✔ What to expect when you launch a Guaranteed Media Placement ✔ The power of digital branded content in PR campaigns ✔ Talking points to assure your financial teams that the budget you're spending is worth every penny Get the guide here: https://lnkd.in/gtY-MxDz

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Current creative effectiveness measurement methods are not working. Does that sound familiar? You’re not alone. Vidmob commissioned a study with Forrester to explore the significance of creative effectiveness in maximizing media investment. Of 323 marketing leaders surveyed, 76% of respondents said their advertising effectiveness is weakened by ineffective creative and/or the inability to measure creative effectiveness. 45% said their current testing methods are time-intensive and/or costly, or nonexistent. 32% said they can only measure creative effectiveness post-media flight. Vidmob’s best-in-class creative data platform can turn all your subjective creative decisions into data. With your own creative data, you can inform new creative strategies, measure creative performance, and optimize creative and media decisions throughout your creative supply chain. Download the study to learn more about how AI-powered creative data is improving creative effectiveness measurement. #CreativeEffectiveness #AI #CreativeData #Measurement

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