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Community Guidelines

G2 works hard to earn your trust. Below are some of the principles we operate by to ensure G2 is a valued and trusted source of information to find and select business software, services, and hardware. G2 may change these Community Guidelines from time to time by updating the website. Your use of the G2 Community and website is subject to complying with applicable law and the Terms of Use that form part of these Community Guidelines. You must review and follow these Community Guidelines. G2 is for professional and business users only.

G2’s Goals: Keeping ratings authentic, balanced and helpful.

      • No pay-to-play. Software sellers are reviewed and evaluated in the same way, whether or not they are paying customers of G2’s. 
      • User opinions. Note that all reviews are based on subjective user experiences which may be incomplete and subject to unique circumstances. G2 is intended for use by professionals, however, reviews do not constitute expert opinions based on objective criteria. Rather, they are subjective reviews based on users’ experiences that may depend in part on their professional qualifications or experiences but which G2 has not reviewed or confirmed. All reviews, including any endorsements, of third-party products, services, or vendors contained on G2 sites are the opinions of the reviewers of those products, services, or vendors and not those of G2.
      • Review moderation. After our automatic filtering process removes reviews that do not meet our minimum submission requirements, our team manually checks each review. All reviews must pass our moderation process before they are published.
        • The “Validated Reviewer” label denotes how the reviewer was authenticated.
        • The “Verified Current User” label only appears for software reviews and indicates that the review includes an approved screenshot of the reviewer logged into the software.
        • Generative AI Use. G2 permits the use of generative AI tools to assist with review writing, but only when the reviewer meets specific identity verification standards. Reviews written or assisted by AI must still reflect genuine, firsthand user experience and meet all content quality guidelines. While unverified reviewers cannot use generative AI to generate written reviews, they can still rely on AI tools like Grammarly for grammar checks or Google Translate for translations.
          • ALLOWED
            • Using generative AI tools (e.g., ChatGPT, Gemini, Claude) to help draft a review only if: 1) You are LinkedIn Verified OR 2) You are a reviewer on a seller-provided list (e.g., campaign whitelist) OR 3) You are submitting a review in-app, directly from the software product
            • Editing AI-generated content to reflect your true experience, in your own voice
          • NOT ALLOWED
            • Submitting reviews generated by AI without qualifying identity verification (i.e., not LinkedIn Verified, not on a seller list, not in-app)
            • Allowing AI to fabricate experiences, results, or product claims
            • Using AI to write reviews on behalf of someone else or to replicate their feedback
            • Submitting AI-generated content that has not been reviewed and edited for accuracy and alignment with your own experience
      • Our algorithms. G2 satisfaction ratings, market presence scores, and index scores are determined algorithmically in real time based on reviews gathered from our user community, as well as data aggregated from publicly available online sources and social networks. G2 ratings only include data from verified reviewers and public sources. Our algorithms are the same for all categories. Read more about our algorithm
      • Business partners. Users who have a business relationship with a seller, such as resellers, can often provide valuable insight and are not restricted from leaving reviews on G2. However, because of the potential bias of such relationships, business partner reviews do not count toward the G2 score and are flagged with a “Business Partner” label on the review.
      • Guest User Reviews. Users who have been invited to use a software outside of their organization or use the software for a one-time or occasional purpose are not restricted from leaving reviews on G2. Guest user reviews do not count toward the G2 score, and are flagged with a “Guest User” label on the review. This policy change is effective for review submissions from June 2024. Any previously submitted reviews that could be tagged as guest user reviews will be considered on a case-by-case basis at G2’s discretion, based on whether guest user reviews are having a significant impact on a category. Evaluations to determine whether review designations should be changed to guest user or business user will be conducted at a category level, meaning all products in the category would have their reviews evaluated at the same time and using the same criteria.
      • Objective data. G2 does not add any subjective input to ratings, Grid® placement, or review summaries. We do not, under any circumstances, edit the content of any review.
      • Trial/Evaluation reviews. We welcome users to submit trial or evaluation experience reviews. We believe these insights are valuable for our community. However, if we find that the user’s experience with the product is too limited, our moderation team may return it, requesting users to come back when they have gained a more comprehensive understanding of the software.
      • Editing reviews. Users can edit their review to reflect changing opinions or to ensure that the review meets our quality standards. Edited reviews go back through our moderation process once changes are submitted.
      • Incentives. G2 will occasionally offer incentives for honest reviews to help us gather a full and accurate data set. These incentives are offered as thank-yous for approved reviews; eligibility to receive an incentive is never based on the opinions, positive or negative, of the review.
      • Buyer Alerts. If we discover attempts by sellers to manipulate their reviews, we may issue alerts to warn users about this behavior. Actions that trigger these alerts include, but are not limited to, soliciting only positive reviews, discouraging negative reviews, threatening users to remove negative reviews, and writing fake reviews from a shared IP address.
      • Social sharing. We will not post to any social network on your behalf for any reason.
      • Unattributed reviews. We understand that business relationships between customers and sellers may require discretion. G2 gives users the option to have any of their reviews posted without identifying information (their name, photo, company) accompanying the review. The G2 team still validates these reviews using the information provided by the user, but an “unattributed” review will display only the user’s current job category and industry. G2 will not share the user’s information with the public or the company whose software, service, or hardware the user reviewed.
      • We encourage reviews. G2 may from time to time provide incentives (such as gift cards) to encourage reviews. Any such incentives, however, are not dependent on whether the review is positive or negative.