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Refersion Reviews & Product Details

Refersion Overview

What is Refersion?

Refersion, the leading affiliate marketing platform, works with thousands of ecommerce brands like Barstool Sports, Magic Spoon, Blenders Eyewear, and Pura Vida Bracelets to reach new audiences, drive conversions, and increase revenue. Refersion manages, tracks, and helps grow ambassador, influencer, and affiliate marketing programs with first-party tracking, unlimited offers, and custom commission structures, direct affiliate payments and taxes. Refersion builds brand partnerships that drive ecommerce growth, powered by our industry-leading attribution technology and smart data insights. We integrate with all major commerce platforms like Shopify, Salesforce Commerce Cloud, Magento, WooCommerce and BigCommerce as well as your complete ecommerce marketing stack. Get started with our 14-day free trial now!

Refersion Details
Website
Languages Supported
English
Product Description

Refersion is an affiliate tracking program application for online shop that track partners, salespeople, and customer referrals without complex technical implementation.


Seller Details
Seller
Refersion
Year Founded
2015
HQ Location
Barcelona, Spain
Twitter
@refersion
1,661 Twitter followers
LinkedIn® Page
www.linkedin.com
30 employees on LinkedIn®

Overview Provided by:
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Refersion Media

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21 Refersion Reviews

3.5 out of 5
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21 Refersion Reviews
3.5 out of 5
Write a Review
Write a Review
21 Refersion Reviews
3.5 out of 5
Media Buyer - Google Ads
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

It allows small businesses to set up an affiliate program page for their business. The best part is that it is easy to set up and get live with no technical requirements. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

It is easy to set up and manage the account and I don't see any dislike point for reversion. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

Refersion is helping small businesses to set up an affiliate page for their brand. No technical knowledge is required for the setup. Monitoring analytics and performance is great. Review collected by and hosted on G2.com.

Validated Reviewer
Review source: Organic
What do you like best about Refersion?

Their user interface is very simple and the tracking and reporting tools provided were so advanced, which enables us to easily track our marketing campaigns performance. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

We were not too impressed with refersion customer service and their price is on the high side. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

Difficulty in tracking marketing campaigns performance.

The tracking and reporting provided were too advance, which enables us to easily track our marketing campaigns performance. Review collected by and hosted on G2.com.

Verified User in Performing Arts
AP
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Refersion?

We like how Refersion allows us to pay the affiliate directly through the app via Paypal Review collected by and hosted on G2.com.

What do you dislike about Refersion?

It is an expensive service and not intuative or easy to use Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

Being able to house the affiliates and pay them directly through the app saves us time. It makes the process convenient. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

I liked that it was easy for affiliates to navigate the page and payouts. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

There were many things that it was lacking. The biggest annoyance was that I would have to reach out to someone at Refersion to pull specific reports for me. I was only able to pull a bulk report and even that didn't show much. Review collected by and hosted on G2.com.

Recommendations to others considering Refersion:

I would recommend looking into other companies that have more reporting features and you are able to pull reports yourself. Many things were only able to be done by Refersion account managers which was frustrating when needing info quickly. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

Refersion was used solely for bulk affiliate payouts. This did make it easy to pay people, but even then there was confusion. Review collected by and hosted on G2.com.

Digital Marketing Specialist
Mid-Market(51-1000 emp.)
Validated Reviewer
Review source: Organic
What do you like best about Refersion?

I like the ease of the platform creating the personalized link urls. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

I wish the marketplace was a bit larger to find more affiliates within our market. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

Building affiliates to provide assistance for companies in all fields. Review collected by and hosted on G2.com.

Verified User in Food & Beverages
AF
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Refersion?

I like giving people the option to create their own coupon code and referral link to use to refer customers to the site with an incentive for both parties Review collected by and hosted on G2.com.

What do you dislike about Refersion?

It automatically approves people who sign up and we have had a few issues with people using the codes on coupon sites and making money off of us that they did not actually earn. Review collected by and hosted on G2.com.

Recommendations to others considering Refersion:

Refersion is a great way to incentivize brand ambassadors and payout monthly, manually. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

We are getting a great amount of brand ambassadors and seeing an uptick in their codes being used for discounts. Review collected by and hosted on G2.com.

President
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

This is a low cost way to generate e-commerce sales. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

It is actually all self-explanatory so far. I dont have any complaints. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

They are generating reach and awareness. They help deliver trackable attributable sales. Review collected by and hosted on G2.com.

Verified User in Legal Services
UL
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

It allows peace of mind for us and our affiliates when tracking referral links to our website. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

The pricing plan options are expensive compared to potential affiliate earnings Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

It helped solve the problem of tracking particular affiliates during a promotional week. Review collected by and hosted on G2.com.

CRO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Refersion?

ease of implementation and setup, the support team was always amazing. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

If you are using Chargebee with Refersion and offer subscriptions that are unit/user-based and you have midterm changes (i.e. customer adding additional users/units in the middle of their 1-year, quarter, or monthly subscription) - you are ABSOLUTELY going to be overpaying your affiliates by thousands and will GROSSLY be overbilled by Refersion.

Here is a quick illustration;

- Your affiliate is in a 10% offer program

- A referred customer of the affiliate has an annual subscription of $5,000 per year for XX number of units/users

- The referred customer increases their subscription in the middle of their term... let's say purchasing an additional unit/user for $100.

- Chargebee elegantly calculates the prorated amount due to the customer based on the remaining credit available on the term and will bill the customer via the billing method on file and apply a credit for the remainder of the invoice. So the actual amount directly billed on the CC would be less than $100 (due to prorated amount of the increase during the mid-term). Let's say $90 for simplicity's sake.

- Refersion, however, will calculate the commission paid to the affiliate as $5,100 x 10% ($510) rather than $90 x 10% or $9...or what was billed to the customer's credit card.

- Now couple this with this growing customer that increases their units multiple times during the term... so Refersion would calculate EACH time at $5,000+ x 10% as the affiliate commission each time.

- Now... add this element to the issue. Not only would they be overpaying your affiliates, but they also overcharge the merchant. If you do an extremely large number of conversions per month... I can't recall the number, you will elevate to their next vendor tier moving from $89 per month to paying an additional percentage (I think 1%-2%) on the revenue processed. Yes.. you will pay an additional 1%-2% on an INCORRECT amount of revenue processed.

When I brought this up to Refersion and they worked closely with Chargebee, they acknowledged that although the Chargebee webhook was providing the payload for the correct commission calculation (i.e. $90 paid via CC) this was indeed the way that the commission was being calculated (against the invoice amount rather than paid amount) and stated that "the issue didn't affect anyone but me and is an edge case that may be addressed in the future."

We offered to pay to have flexibility on determining what the commission was paid against, however, they wouldn't proceed.

Let me clearly state that Refersion is a really great tool depending on your customer subscription type... their support team has been ABSOLUTELY amazing and responsive, and perhaps we truly are an "edge case". I also do not think that they have been nefarious in any way.

I do believe based on the time that we have used the platform and seeing the very minimal number of product releases, enhancements, and UI evolution that they are likely short-staffed from a development perspective and/or perhaps haven't embraced an agile development methodology that would allow for this critical issue to be addressed. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

Initially, a great product that we rapidly deployed, however when we tightly integrated Chargebee with our platform and allowed customers to increased/add subscriptions on demand we determined expensive/critical calculation issues. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

Refresion provides affiliate program capabilities for brands, and allows content creators to promote brands with affiliate links. Its a good tool. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

I don't like how you need a separate log in for each brand you partner with. You should be able to log into the site with one account and access all of your brand partnerships in one place. Review collected by and hosted on G2.com.

Recommendations to others considering Refersion:

Free tool for affiliate marketers, fast payments. Great tool! Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

Affiliate program promotion, commissions, marketing Review collected by and hosted on G2.com.

Marketing Manager
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

The best thing about this software is the dashboard. I like how you can keep all your Affiliates organized in one area and can quickly go in and check who has what commission structure. Unfortunately there is a lot that I dislike (explained below) so I would not recommend Refersion to anyone. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

There is a lot that I dislike about Refersion.

- It is very glitchy and only links about half of the Affiliate orders to their dashboard. So, that means we have to manually go through Shopify and search under each of the Affiliate discount codes for all their orders to make sure we're paying them the correct commission.

- It's confusing to set up. The "conversion triggers" and setting up custom links that are connected to Shopify are hard to figure out at first and there is a lot to learn for this platform.

- You can't have more than one commission structure per Affiliate. We had a few Affiliates who wanted to offer a higher discount to special customers, and we had to be creative in solving the issue for them.

- The "Referral Link" is very hard to customize. We have to say "Ignore the business details on the right side, we'll manually change those after you sign up" since we don't want to offer the same exact commission structure to each Affiliate.

- It is unnecessarily expensive. There are other softwares out there that are much less confusing or expensive. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

There are a lot of glitchy and confusing issues with Refersion. The only benefits are the email notifications and ability to have all your Affiliate information in one spot. Review collected by and hosted on G2.com.

Student
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

Refersion is helpful for giving social media influencers a specific link to track what their supporters purchase. It is helpful to give rewards based on purchases made through their personal link. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

Refersion does not track posts or other ways of spreading awareness for a brand on social media etc. Review collected by and hosted on G2.com.

Recommendations to others considering Refersion:

This is a helpful tool to track the sales generated by other influencers and reward them for the specific levels of sales that they generate. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

It allows me to track the sales made through the link I have and collect my rewards (store credit) when I am ready to use it! Review collected by and hosted on G2.com.

Verified User in Online Media
UO
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

I love that you can track affiliate marketers easily and payout these affiliates easy. It makes tracking super easy. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

The cost of the software is quite expensive for what it actually does. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

Tracking affiliate marketing and referrals. Review collected by and hosted on G2.com.

Founder & Managing Director
Entertainment
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: Organic
What do you like best about Refersion?

Once it's set up, there's nothing to do! Review collected by and hosted on G2.com.

What do you dislike about Refersion?

I have no complaints. it does exactly what it's supposed to do. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

partners/collaborators being able to track sales/commission with trust, rather than just taking our word for it. we don't have our partners questioning the integrity of the numbers we say they're owed in commission as they can track in real-time with an easy payout system. Review collected by and hosted on G2.com.

Verified User in Arts and Crafts
UA
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

I like the fact that I can see the statistics of my referrals and how much money I made. I think the layout is nice but it could use an update. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

I dislike how the website looks a little outdated but as long as it doesn't affect efficiency it's fine with me. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

I can easily refer people to a service or website and make money off of it. Also, I don't need to link any accounts or do anything complicated to sign up which also makes it easier. Review collected by and hosted on G2.com.

Director of Marketing, Trade Shows, and Events
Cosmetics
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

It's very easy to use, set up, and customize the registration pages for affiliates to sign up Review collected by and hosted on G2.com.

What do you dislike about Refersion?

This isn't really about the platform but just in general - we haven't had much success with the affiliate program. Probably because we don't advertise it as much Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

Customers do ask for an affiliate program and refersion gives us that. We like there are multiple plans available so hopefully this year we'll actually get some traction by using influencers and promoting the program Review collected by and hosted on G2.com.

Verified User in Consumer Goods
UC
Mid-Market(51-1000 emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Refersion?

One monthly price covers all features included in the platform. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

Limited flexibility with dashboard, few reporting options available covering main KPI. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

Track and pay out affiliate partners. Review collected by and hosted on G2.com.

Verified User in Retail
UR
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

It's really easy to use and very straight forward. Best for a simple affiliate program that's a supplemental piece of your marketing strategy. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

It ended up being too limiting for our purposes. Not enough ability to find bigger affiliates or customize payouts. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

Driving traffic through affiliate marketing. Review collected by and hosted on G2.com.

Chief Marketing Officer
Internet
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

It works ok. It tracks properly and allows for an easy onboarding of future affiliates. Their own marketplace is a nice plus. Also, the support has been very helpful and genuinely interested in solving the problems. The dashboard used to be very minimal, and honestly quite terrible, but has improved a lot. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

Despite the improvements, the dashboard remains unintuitive, and it is still difficult to browse the necessary data and affiliates. Also, still a lot of switching back and forth between old and new UI. Plus, handling and updating the creatives is painful and time-consuming Review collected by and hosted on G2.com.

Recommendations to others considering Refersion:

Compare very well with the others and see what you need. This is affordable and fast to set up, but not exhaustive in terms of features. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

It takes care of the affiliate marketing need that we had. It allowed for a quick try-out of this field, without too much investment in terms of development resources. Review collected by and hosted on G2.com.

Marketing Director
Marketing and Advertising
Small-Business(50 or fewer emp.)
Validated Reviewer
Verified Current User
Review source: Organic
What do you like best about Refersion?

When looking for an affiliate software it had to work with Shopify, had to easily be able to add commissions manually and payout via PayPal. Check, check and check. Refersion came through. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

I am not crazy about the monthly fee being a little higher than what I like. Review collected by and hosted on G2.com.

Recommendations to others considering Refersion:

I definitely recommend Refersion to anyone setting up an affiliate program. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

Tracking referral sales is super important and Refersion saves time and money on these tasks. Review collected by and hosted on G2.com.

Verified User in E-Learning
AE
Small-Business(50 or fewer emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Refersion?

It is an ok and cheap tool to build an affiliate group and the most exciting feature is that it has recently launched a "marketplace" where the products can be discovered by others. Review collected by and hosted on G2.com.

What do you dislike about Refersion?

The interface is simple but not so intuitive. Review collected by and hosted on G2.com.

What problems is Refersion solving and how is that benefiting you?

It's good for referral marketing. Review collected by and hosted on G2.com.