App Marketing News

Mobile app marketing news for growing your app user audience, app installs, and user engagement.

Marketing & Promotion

The App Marketers New Year Resolution for 2022

Friday, February 25, 2022
By Andrey Kazakov

Andrey Kazakov, Chief Operating Officer from Adjust discusses the app marketers new year resolution for 2022, how to scale to 1 Million users in 2022, how to build a rock-solid ASO strategy, how to optimize your title and description, how to choose k...

Marketing & Promotion

How accurate are the self attributing network install numbers

Monday, February 14, 2022
By Malachi Dunn

Malachi Dunn, Client Insights Analyst from Kochava Foundry discusses how accurate the self-attributing network install numbers are, explains why it’s less than you think and where your ad dollars are going....

Marketing & Promotion

Social intelligence platform lands

Thursday, February 3, 2022
By Brittany Hainzinger

Open Influence announced the launch of the social intelligence platform Enter Go Prism, which will revolutionize influencer marketing, help brands track industry trends, and improve their decision-making process....

Marketing & Promotion

Marketing and tech trends in 2022

Wednesday, January 5, 2022
By Freeman Lightner

Assaf Baciu, co-founder and chief operating officer, and Lisa Spira, Head of Content Intelligence from Persado share their marketing and tech trend predictions for 2022 including privacy law changes, accelerated digital transformations, how customer ...

Marketing & Promotion

Header bidding questions answered by AdColony

Wednesday, August 18, 2021
By Richard Harris

Kelly McIvor, Principal Product Manager at AdColony answers questions about header bidding, explains the surge in in-app adoption in 2021 and how to choose a platform you trust, plus the challenges that come with a hybrid model....

Marketing & Promotion

App tracking transparency and your API calls

Thursday, March 18, 2021
By Richard Harris

What all developers need to know about Apple's new app tracking transparency and how it will affect any API call you execute from within your apps. Brenton House, API & Mobile Strategist at Axway offers helpful tips to prepare your mobile apps now f...

Marketing & Promotion

App discovery increases coming in 2021

Thursday, January 7, 2021
By Freeman Lightner

Executive Vice President of Digital Turbine Media, Matt Tubergen predicts that in 2021 app discovery will increase significantly, on-demand apps will remain in demand, consumers will start showing "appnostic" behavior, and app marketers will start in...

Marketing & Promotion

OTT media opportunities to grow in 2021

Thursday, January 7, 2021
By Richard Harris

Adjust app marketers, Paul H. Müller (CTO), Katie Madding (CPO), and Andy Chandler have weighed in on their predictions for 2021 on what mobile marketers need to know from OTT media opportunities to iOS 14....

Marketing & Promotion

Mobile app growth and revenue to remain strong in 2021

Tuesday, January 5, 2021
By Richard Harris

Mar Brandt, Senior Vice President and Head of Sales at AppsFlyer, predicts in 2021 Mobile app growth and revenue will remain strong and in-app purchases may rise as the economy recovers from the pandemic....

Marketing & Promotion

Infragistics adds new features to its angular data grid

Wednesday, September 9, 2020
By Brittany Hainzinger

Infragistics has announced Ignite UI for Angular v 10.1.0, which includes new features and enhancements to its Angular data grid, new theming capabilities and a set of new Material-inspired industry icons to improve productivity for developers creati...

Marketing & Promotion

Outbrain highlights shift in trust between social media and consumers

Wednesday, September 2, 2020
By Brittany Hainzinger

Outbrain released new Cyber Weekend data highlighting the shift in trust between social media and consumers compared with the impact of quality news environments....

Marketing & Promotion

Postal.io redefines offline B2B marketing

Tuesday, May 5, 2020
By Brittany Hainzinger

Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing programs – including personalized direct mail, gifts and donations – in the same way that they currently manage digital marketin...

Marketing & Promotion

Ad revenue reporting extension from Adjust

Tuesday, January 21, 2020
By Brittany Hainzinger

AppLovin has become the latest partner to work with Adjust to provide Ad Revenue reporting to MAX. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising....

Marketing & Promotion

How to get user engagement in 2020

Thursday, January 2, 2020
By Scott Tomkins

App user engagement is often a hard beast to slay and the landscape in 2020 looks very different than the app landscape of just a couple years ago. As we enter into a new decade of mobile apps, here is some insight on how to get user engagement in 20...

Marketing & Promotion

The fastest growing app markets in 2019

Thursday, October 10, 2019
By Freeman Lightner

The fastest growing app markets have been revealed by Adjust in their Mobile Growth Map that aims to inform app marketers as 2019 closes in on 2020....

Marketing & Promotion

InApp advertising 2019 survey released

Thursday, October 3, 2019
By Richard Harris

Fyber has released the 2019 In-App Advertising survey revealing 77% of developers are considering real-time advertising....

Marketing & Promotion

Facebook remains the top media source for app installs

Monday, September 30, 2019
By Richard Harris

Facebook has maintained top spot in the overall Index power rankings for driving both quality and higher adoption among advertisers in the Performance Index released by AppsFlyer....

Marketing & Promotion

Mobile gaming industry benchmarks offer fresh look on industry

Wednesday, September 18, 2019
By Christian Hargrave

Mobile game benchmarks report by GameAnalytics offers key insights into industry user retention, in-app purchases and more....

Marketing & Promotion

Unbiased realtime inapp bidding solution launches

Monday, September 16, 2019
By Richard Harris

AppLovin announced the launch of MAX, an unbiased in-app bidding solution that offers advertisers equal opportunity to bid simultaneously on each impression in a publisher’s inventory. Since its beta launch earlier this year, it’s proven to yield gr...

Marketing & Promotion

Mobile marketing 2019 landscape unmasked via Adjust Benchmarks

Tuesday, September 10, 2019
By Richard Harris

An early look at the first half of mobile marketing 2019 data from Adjust’s Global Benchmarks 2.0, designed to empower marketers and publishers to better understand the mobile marketing landscape, the tool is the first of its kind to make specific KP...

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