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In a recent Dynata survey on customer loyalty, 74% of consumers indicated that feeling valued and understood both factor more into brand loyalty than…

Marketers and media owners are bracing themselves for a cookie-less world with first-party data initiatives. Reaching potential customers with lesser…

How often do you use thou in a sentence? Unless you’re watching, reading, or writing a period piece, the answer is probably not often. Meanwhile, at…

The current process of obtaining prior authorization (PA) for healthcare services is inefficient and burdensome for everyone involved, from patients…

With the rapid rise in entrepreneurship comes more opportunities for burgeoning businesses to leverage the cloud as they scale. According to the…

The connected TV (CTV) trend has been gaining momentum for a decade but was super-charged in 2020 when people found themselves quarantined at home.…

Each week we hear another announcement of companies investing or announcing new initiatives in metaverse. If you have managed to avoid the hype and…

Of all the tools marketers have at their disposal, a video marketing strategy is perhaps the most effective and the most misunderstood. It is ideally…

Artificial Intelligence (AI) is transforming how businesses analyze processes both digitally and physically, putting behavioral science at the…

Brand attachment is about more than collecting a few repeat customers or offering discounted rates so people commit to longer contracts. On the…