07 Jan 2022
Lloyd vs Google: A Marketers' Approach
What does the Lloyd v Google case mean for marketers? DMA’s Head of Legal gives a detailed overview of the famous case, in which Google collected data from millions of Apple iPhone users for targeted advertisement without their knowledge or consent.
20 Dec 2021
MPS: What Marketers Say
How many marketers know about mail preferences and the MPS? What’s their day-to-day experience? What are the benefits for their businesses when committing to this service? Read on to find out.
20 Dec 2021
MPS: What Consumers Say
What do consumers know and think about the Mail Preference Services? What’s in it for them? Read on to find out more.
13 Dec 2021
Four Tips to Improve Your D2C Strategy
Why does Direct-to-Consumer appeal to customers? Find out what the value is for shoppers and brands, and how to up your D2C game.  
10 Jan 2022
DMA and Sixth Sense Training Increase Scotland Apprenticeships
How is the DMA helping aspiring marketers get ready for the world of work? Find out about our partnership with apprenticeship provider Sixth Sense Training, DMA Scotland’s #DemocratiseDataPledge, and our new jobs board for DMA Corporate Members and Student Members.
06 Jan 2022
New UK Information Commissioner's tenure begins - DMA CEO comments
The DMA's CEO has issued comments on what developments our industry hopes to work towards with the new ICO Commissioner.
05 Jan 2022
Email Accessibility Guide
Three million people in the UK are colour blind and can’t see your green button on your grey background. Find out how you can create accessible marketing campaigns with email alongside the DMA Email Council.