Earlier this summer, we worked with ClearPath Strategies to ask developers about the level of trust they have in their various cloud service providers. What we learned spoke volumes: While developers’ familiarity and comfort with Amazon, Microsoft and Google position these well-known cloud providers as market frontrunners, developers often do not agree with the companies’ values.
The research project gathered insights from more than 800 developers at small and mid-sized businesses, those with less than 500 full-time employees, across a wide variety of industries and geographies worldwide. You can download the summary report here (no signup required).
In ClearPath Strategies’ report, senior analyst Stephanie Fairchild said that “approximately 20% of developers believe that the big three hyperscalers will engage in behaviors that include leveraging their brands to stifle competition, focusing on shareholders more than customer needs, hosting or working with customers that developers find morally objectionable, monetizing user data for their own use and locking them in with proprietary tools. Criteria such as security and performance clearly take priority over these trust issues for developers, but it’s interesting to note that a sizable portion of developers are thinking about how their values align with those of their service providers.”
- Trust plays an important role in developers’ choice of a cloud hosting provider, but needs take precedence; when prioritizing needs or values, developers report they prioritize needs over their values 73% of the time.
- The top three reasons cited for developers’ preference of their chosen third-party cloud provider: Security, trust and quality of service.
- Survey respondents indicated that both hyperscale and alternative cloud providers deliver equally effective performance and security.
The report cited three top criteria for choosing a third-party cloud provider: Security, trust and quality of service. Survey respondents felt that hyperscale and alternative cloud providers deliver equally effective performance and security. Interestingly, although 73% of respondents said they prioritize needs over values when making a purchasing decision, approximately 20% said they don’t trust the big three providers (AWS, GCP and Azure) in what could be considered key moral areas.
It’s no secret that the extensive functionality and brand awareness of hyperscalers make them popular choices for developers, but an alternative cloud provider like Linode, DigitalOcean, OVHcloud or Hetzner can be a more trustworthy partner for innovative upstarts—one that likely offers better pricing and doesn’t threaten or compete with their business. And when an alternative cloud provider meets a developer’s functional needs—which is nearly always the case—developers can have the best of both worlds: A provider they can trust to meet their needs and one that shares their values.
To hear more about cloud-native topics, join the Cloud Native Computing Foundation and the cloud-native community at KubeCon+CloudNativeCon North America 2021 – October 11-15, 2021
