Drupal | Personalization

Rely on targeted information to steer your content ship

Serve the right custom content.

How do you cut through the online noise?

By reaching out and delivering relevant content to site visitors’ interests.

Use Drupal to draw from geolocation, browser history, device type and behavior taxonomies—which builds a unique, personalized profile of each visitor. Base a user’s clicks and decisions at each data point to build a more comprehensive vision of who they are and what they’re seeking.
In turn, that identified person spends less time in search mode. Displaying a targeted marketing message, case study example, or recommended product that speaks directly to your prospect can tip the conversion scales with real-time behavioral profiles.

Drupal helps:

  • Provide a customized experience
  • Segment visitors across devices with a focus on the important user personas for your business goals
  • Track and report with A/B and multivariate testing
  • Increase ROI through target marketing

So start delivering the segmented content that your audience is expecting.

Migrating 20 club sites onto a single Drupal site was no small task. Major League Soccer needed highly sophisticated customization options based on each team’s design, content priorities, and site maintainers’ capabilities.

Working closely with the engineering and design teams at Pinterest, Phase2 architected a Drupal system to elevate their global brand and drive growth via a new suite of marketing, business, and community sites.

This group had the goal of creating a digital platform that was cost-effective, yet provided the best possible customer experience. 

Drupal Healthcare Innovator Healthcare systems are finding that their audience is demanding a streamlined digital experience.

After seven years of duty as a top rated University site in Times Education Supplement survey, University of Oxford's Drupal site was revitalised for a more digitally advanced generation of visitors.

Acquia

The Personalized Experience with Acquia Lift

Lift can help you build a personalization platform and strategy that will take your digital experiences into the next five years.

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