LaunchNotes today launched a namesake software-as-a-service (SaaS) platform for managing the communications surrounding the release of an application.
Company co-founder Jake Brereton said LaunchNotes streamlines internal and external communications for DevOps teams, eliminating the need to employ a collaboration tool such as Slack or a project management application.
Each message can be designated as either a private communication for the internal DevOps team or shared publicly with business shareholders. Instead of having to subscribe to yet another Slack channel, business stakeholders now have a dedicated and easier means to track the progress of application releases, said Brereton.
Communications surrounding application releases have always been problematic. Most applications are developed using multiple platforms, so standardizing the communications tools provided by those platforms isn’t usually practical. LaunchNotes is designed to provide an easy way to manage communications regardless of the platform employed to build and deploy an application, Brereton said.
DevOps teams can also post things such as articles that might, for example, explain the history of any given application development project, he added.
Interest in application release timetables has never been higher. In the age of digital business, more organizations than ever have come to equate with revenue the rate at which applications are deployed and updated. However, it’s not always been easy for business leaders to decipher the release notes that DevOps team members routinely share with one another. LaunchNotes is meant to provide a means for DevOps teams to communicate privately with one another while creating a separate channel within the same platform to share frequent updates in plain language in real-time with other members of the organization.
The issue with Slack and other communications platforms is they have become too noisy, noted Brereton. In the stream of updates being provided about things going on inside the organization and beyond, it can be easy to miss a critical update about an application release.
LaunchNotes has been available through a private beta involving 60 organizations. The company views its platform as a complement to project management applications rather than a replacement. The sole focus is on streamlining DevOps communications, said Brereton.
To one degree or another most DevOps teams suffer from a failure to communicate. Most of the time that failure is not because a message wasn’t shared; rather, the medium employed to deliver that message made it easy to miss or be misconstrued. If the medium is the proverbial message, then DevOps teams might be better off employing a medium designed specifically for optimizing application release cycles.
Of course, many organizations will continue to employ the communications tools that are most readily available. However, those general-purpose communications platforms also make it easy for users to be distracted by everything from messages from human resources about the latest form to be filled out to who won the football pool this week.
