Last year at WooSesh we heard a lot about where WooCommerce was heading in 2019. This year we are going to look back and see how all of those plans and predictions played out and look ahead, again, to chart a course for 2020.

The WooCommerce team is preparing a rich and insightful keynote that features case studies, lessons learned, and important areas of focus for the year to come. We’ll chat about what went well, what they’re doing now, and where we go from here. This is a keynote you won’t want to miss!

Let's discuss how to succeed in the highly competitive business environment that is e-commerce. We'll cover what exactly makes e-commerce such a challenging yet promising space, how to stand out in the market, and why WooCommerce is the best tool to start and grow with. Come away from this talk thinking about your unique advantages, and foundational knowledge on how to get an e-commerce business off the ground.

Baymard Institute will spend 40 minutes describing user behavior from their 42,000+ hours of independent e-commerce usability testing, breaking down the biggest eCommerce user experience (UX) mistakes.

Usability issues and corresponding best practices will be shared that will enable you to optimize the user's experience on your mobile site from the entry point through checkout.

The developer heavy lifting areas will include:

• Ensuring proper hit areas and spacing on the mobile interface
• Linking promoted items or advertisements to product listing pages
• Providing breadcrumbs on the PDP
• Sticky buy buttons
• Honoring user expectations when using the "back button"
• Reducing password requirements
• General form field usability (reducing form fields, indicating optional and required form fields, implementing correct touch keyboards)

Why do so many successful entrepreneurs rocket out of the gate... but then promptly stagnate by their third year? Why do an even larger proportion of entrepreneurs fail to ever see the kind of market response they know their product or service is worthy of? Whether you’re stuck in a slump, having a hard time knowing where to focus your efforts, or just looking to supercharge your entrepreneurial performance and results, the 7 key takeaways of this presentation by automation-marketing specialist Patrick Kilchermann aim to help you ensure that 2020 is your greatest year in business yet, no matter what kind of business you run.

We've all heard that it costs a lot more to acquire a new customer than to sell to an existing customer, but how do you do it? Building customer relationships is the key to encouraging loyalty and repeat purchases, and sending great transactional emails is the first step towards a more engaged customer base.

Lots of people will tell you that a slow site increases abandoment, and that a fast site increases engagement. Very few people can provide you with actionable advice that you can implement and make measurable changes.

In this talk, Chris Lema will help you understand why speed is such a critical component to store success and show you a variety of ways you can improve the load times across your own site.

Let's look at several improvements you can make to your store using real visitor data. Specifically, we're going to look for opportunities to improve customer engagement, visitor experience, conversion rate, and ultimately sales revenue using data you're (hopefully) already collecting in Google Analytics.

We're not going to waste any time on installing analytics, or exploring generic reports. Not in this session. No, we're going to dig in directly to the metrics that you should care about, offer tips to help you get the most from Google Analytics, and experiment with changes that can have tremendous impact on your site.