Amazon Pinpoint helps you engage with your customers by sending email, SMS, and mobile push messages. Whether you're a developer, marketer, or business user, you can use Amazon Pinpoint to send targeted messages (such as promotional alerts and customer retention campaigns), as well as direct messages (such as order confirmations and password reset messages) to your customers.

You can integrate Amazon Pinpoint into your apps to capture usage data, which helps you better understand how customers interact with your apps. Amazon Pinpoint also tracks the ways that your customers respond to the messages you send—for example, by showing you the number of messages that were delivered, opened, or clicked.

You can send direct messages—such as order confirmations, welcome messages, and one-time passwords—using the console or the Amazon Pinpoint REST API. You can also use the API to build custom applications that deliver campaign and transactional messages across multiple channels.