Microsoft Dynamics 365 for
Customer Insights

Deliver a personalized experience

Better understand and engage with customers by giving employees the relevant insights they need from intelligent customer analytics.

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Enhance employee productivity

Give your frontline employees easy access to intelligent insights on how to best serve your customers.

Know customers better

Get a 360-degree view of your customers to predict their needs and optimize the customer experience.

Improve collaboration and consistency

Get marketing, sales, and service teams on the same page through a single, easy-to-reference dashboard.

Product screenshot of Customer Insights with customer journey highlighted

Gather customer insights

Connect disparate data silos for a comprehensive look at your customers—collecting customer insights and interactions in one place.

Enable any employee to get predictive insights without relying on a team of data scientists
Let employees embed customer insights into the app of their choice

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Create visualizations

Create rich visualizations that illustrate your customer’s engagement and user journey in one easy-to-reference dashboard. No need to sort through numerous disparate data silos.

Enable any employee to prepare and visualize data with ease

Product screenshot of PowerApps based app using customer data from Dynamics 365 Customer Insights

Engage customers

Analyze your customer’s demographics, purchase history, and interactions to deliver and fine-tune relevant offers and content using customer intelligence and built-in predictive analytics.

Deliver personalized, relevant customer content
Better target your marketing resources by identifying the correct customer opportunities

Product screenshot of Customer Insights with customer lifetime purchase amount highlighted

Monitor relationships

Strengthen your customer relationships by tracking interactions to quickly identify at-risk customers and effectively focus resources on them.

Manage every data point from individual customers in real time

Product screenshot of Customer Insights with suggested customer engagement actions highlighted

Target audiences with customer intelligence

Identify hidden opportunities to efficiently target your marketing resources by customer needs, interests, and demographics.

Cross-sell and upsell with predictive analytics
Tailor experiences on the spot to increase satisfaction

Tailor and extend Dynamics 365 across your business

Add prebuilt applications

Do even more with Dynamics 365 for Customer Insights using AppSource. Enhance your customer intelligence and analytics by integrating add-on applications from Microsoft and our partners.

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Customize your applications

Do more with your Dynamics 365 data. Easily create custom applications that connect with Dynamics 365 to solve your exact business needs—with little to no additional code development.

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