The APN Competency program is designed to highlight APN Partners who have demonstrated technical proficiency and proven customer success in specialized solution areas. Attaining an APN Competency allows partners to differentiate themselves to customers by showcasing expertise in a specific solution area.
Partners can qualify for one or more APN Competency by having a strong overall AWS practice, showcasing customer success, and demonstrating technical readiness within the Competency.
Learn more about current APN Competencies, benefits, and how to get started below.
AWS provides a set of AWS Mobile Services designed to deliver high performance apps. From onboarding new users and synchronizing data, to engagement through push notifications and tracking usage patterns, AWS Mobile Services work together seamlessly. AWS manages the backend so you don’t have to provision, scale, and monitor servers.
APN Mobile Competency Partners provide solutions to support developers or have deep experience working with developers, mobile-first businesses to help build, test, analyze and monitor their mobile apps on AWS.
APN Partners offer hundreds of industry-leading products that are equivalent, identical to, or integrate with existing controls in your on-premises environments. These products complement the existing AWS services to enable you to deploy a comprehensive security architecture and a more seamless experience across your cloud and on-premises environments.
Security Competency Partners have demonstrated success in building products and solutions on AWS to support customers in multiple areas, including: infrastructure security, policy management, identity management, security monitoring, vulnerability management, and data protection.
AWS provides highly secure, reliable, low-cost, easy-to-scale, global IT infrastructure services that allow sports organizations and broadcasters to store, process, deliver and analyze digital video and media content in the cloud.
Digital Media Competency Partners have demonstrated success in helping Media and Entertainment companies (Film & TV Production, Post-Production, Distributers, OVP, Broadcasters, MSO Companies) by delivering solutions that assist in the creation, management, and distribution of digital content.
AWS offers cloud computing solutions to small and large businesses that want a flexible, secured, highly scalable, and low-cost solutions for retailing, online sales, and digital marketing.
Marketing & Commerce Competency Partners have demonstrated technical capabilities and success in helping marketers and retail customers by delivering cloud-based marketing and ecommerce solutions.
AWS offers a comprehensive, end-to-end portfolio of cloud computing services to help you manage big data by reducing costs, gaining a competitive advantage, and increasing the speed of innovation.
Big Data Competency Partners have demonstrated success helping customers evaluate and use the tools, techniques, and technologies of working with data productively, at any scale.
AWS storage solutions are designed to deliver secured, scalable, and durable storage for businesses looking to achieve efficiency and scalability within their backup and recovery environments, without the need for an on-premises infrastructure.
Storage Competency Partners have demonstrated success helping customers evaluate and use the techniques and technologies of effectively storing data in the AWS Cloud.
AWS provides a complete set of easy to use, flexible tools to help your lab manage, and benefit from, your growing amounts of scientific data by using solutions for high performance computing, data sharing between sites, archiving, and storage.
Healthcare Competency Partners have demonstrated success in building solutions to help healthcare providers and payers securely store, process, transmit, and analyze clinical information.
Decreasing costs, and rapid technological innovation, have resulted in a tremendous increase in the volume of biological data being generated. At the same time, operations in life sciences organizations are becoming increasingly collaborative and complex.
Life Sciences Competency Partners help customers conduct drug discovery, research and develop novel genetic-based treatments, manage clinical trials, and engage in biopharma manufacturing and distribution activities.
AWS provides infrastructure services that allow customers to easily run Microsoft Windows Server applications in the cloud, without the cost and complexity of having to purchase or manage servers or data centers.
Microsoft Competency Partners help customers evaluate and deploy Microsoft workloads on AWS.
Businesses of all sizes are running SAP in the cloud to simplify infrastructure management, improve time-to-market, and lower costs. AWS offers a reliable and secure cloud infrastructure platform that enables businesses to quickly deploy SAP Solutions in the cloud.
SAP Competency Partners have demonstrated success helping customers implement, migrate, and manage SAP applications on the AWS Cloud.
Businesses of all sizes are running Oracle Applications in the cloud to simplify infrastructure management, improve time-to-market, and lower costs. AWS offers a reliable and secure cloud infrastructure platform that enables businesses to quickly launch entire enterprise software stacks from Oracle in the cloud.
Oracle Competency Partners have demonstrated success helping customers architect, deploy, and manage Oracle based workloads running on the AWS Cloud.
In addition to the benefits you receive as an APN member, partners that qualify for APN Competencies will receive a number of valuable benefits, which may include:
- Public designation on AWS Website and AWS Partner Directory
- Use of APN Competency Logo in marketing tools
- Preferred access to GTM funding
- Selective eligibility for inclusion in future AWS announcements regarding APN Competencies
- Selective eligibility for inclusion in APN Partner spotlights (quotes, testimonials, videos, etc.)
- Selective eligibility to customer opportunities
- Preferred access to AWS Private Betas
- Preferred access to AWS Roadmap briefings from AWS Service Teams
- Selective eligibility for APN Competency subject matter webinars
- Preferred access to Market Development Funds
In order to apply for APN Competencies, partners must meet program requirements listed above. Follow the steps below to ensure your firm's Partner Scorecard is up-to-date.
APN Tier (Standard, Advanced or Premier): To Upgrade your firm’s APN membership, follow the steps below:
- Step #1: Log in to the APN Portal
- Step #2: Click on "View Partner Scorecard" from left navigation
- Step #3: Submit APN Consulting Partner compliance details
- Step #4: Click "Apply to Upgrade"
AWS Customer References: Competency Customer References are pulled from the Partner Scorecard. These references can either be public (such as a case study, whitepaper, or customer quote) or non-public (a customer who can confirm a given project happened). To submit Customer References, follow the below steps:
- Step #1: Log in to the APN Portal
- Step #2: Click “View Partner Scorecard” from left navigation
- Step #3: Click “AWS Customer References”
- Step #4: Add project details and click “Submit”
AWS Support (Business Level): To sign up for AWS Support, click here.
AWS Trainings: APN Partners receive discounts on AWS Instructor-Led Training by registering through the APN Portal.*
Follow the steps below to sign up for courses near you:
- Step #1: Log in to the APN Portal
- Step #2: Click on the "Training" tab
- Step #3: Select course and register
*All APN Partners have access to the APN Portal. If you're already an APN Partner and don't have an APN Portal login, please self-register here.
Once your firm has met Competency requirements, follow the steps below to submit your APN Competency application:
Apply for APN Competencies:
- Step #1: Log in to the APN Portal
- Step #2: Click "View My APN Account" from left navigation
- Step #3: Select the Competency you wish to apply for
- Step #4: Complete Competency Application
As part of the Competency Application, you will be requested to provide details about your solutions and customer deployments related to the Competency.
Once your application has been submitted, a member of the APN Team will be in touch with next steps. If your firm has any questions regarding the APN Competencies or the application, please review the APN Knowledge Base.
APN Tier (Advanced): To Upgrade your firm’s APN membership to Advanced, follow the steps below:
- Step #1: Log in to the APN Portal
- Step #2: Click "View Partner Scorecard" from left navigation
- Step #3: Submit APN Technology Partner compliance details
- Step #4: Click "Apply to Upgrade"
AWS Customer References: Competency Customer References are pulled from the Partner Scorecard. These references can either be public (such as a case study, whitepaper, or customer quote) or non-public (a customer who can confirm a given project happened). To submit Customer References, follow the below steps:
- Step #1: Log in to the APN Portal
- Step #2: Click “View Partner Scorecard” from left navigation
- Step #3: Click “AWS Customer References”
- Step #4: Add project details and click “Submit”
AWS Support (Business Level): To sign up for AWS Support, click here.
Once your firm has met Competency requirements, follow the steps below to submit your APN Competency application:
Apply for APN Competencies:
- Step #1: Log in to the APN Portal
- Step #2: Click "View My APN Account" from left navigation
- Step #3: Select the Competency you wish to apply for
- Step #4: Complete Competency Application
As part of the Competency Application, you will be requested to provide details about your solutions and customer deployments related to the Competency.
Once your application has been submitted, a member of the APN Team will be in touch with next steps. If your firm has any questions regarding the APN Competencies or the application, please review the APN Knowledge Base.
| APN Membership | Standard, Advanced, Premier APN Consulting Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to big data 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
| AWS Certifications | ≥ 4 AWS Certified staff (view Certifications) |
| Big Data Practice | Public reference to firm's solutions, tools, and guidance on big data |
| AWS Services | Confirmation on use of AWS services for big data |
| APN Membership | Advanced APN Technology Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to big data 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
| Product or Solution on AWS |
Big data product or solution on AWS Product approved by AWS Architect Review Board (details submitted during application) Availability of product in 3 or more AWS regions Public support statement on website |
| APN Membership | Advanced APN Technology Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ AWS customer references specific to storage (backup, archive, primary file storage/ cloud NAS) 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
| Product or Solution on AWS |
Storage product or solution on AWS Product approved by AWS Architect Review Board (submitted during application) Availability of product in 3 or more AWS regions AWS public support statement on website |
| APN Membership | Standard, Advanced, Premier APN Consulting Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to life sciences projects 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
| AWS Certifications | ≥ 4 AWS Certified staff (view Certifications) |
| Life Sciences Practice | Public reference to firm's solutions, tools, and guidance on life sciences |
| AWS Services | Confirmation on use of AWS services for life sciences |
| APN Membership | Advanced APN Technology Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to life sciences projects 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
| Product on AWS |
Life sciences product or solution on AWS (genomics, HPC, clinical trial management, precision medicine platform, LIMS) Product approved by AWS Architect Review Board (details submitted during application) Availability of product in 3 or more AWS regions Public support statement on website |
| APN Membership | Standard, Advanced, Premier APN Consulting Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to Oracle projects 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
| AWS Certifications | ≥ 4 AWS Certified staff (view Certifications) |
| Trained Staff | Enterprise Applications on AWS: Oracle (2 or more trained) |
| Oracle Practice |
Public reference to Oracle practice Oracle Platinum Partner Listed as an Oracle Partner in the OPN Solutions Catalog |
| APN Membership | Standard, Advanced, Premier APN Consulting Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to Microsoft Exchange 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
| AWS Certifications | ≥ 4 AWS Certified staff (view Certifications) |
| Trained Staff | Enterprise Applications on AWS: Microsoft (2 or more trained) |
| Microsoft Exchange |
Firm must hold Microsoft Messaging Competency (Gold or Silver) Listing in Microsoft Pinpoint partner directory Microsoft Certified Professionals (≥ 2 Microsoft Certified Solution Experts or Master, MCSE or MCSM) |
| APN Membership | Standard, Advanced, Premier APN Consulting Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to SAP projects 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
| AWS Certifications | ≥ 4 AWS Certified staff (view Certifications) |
| Trained Staff | Enterprise Applications on AWS: SAP (2 or more trained) SAP Certified Associates or Professionals (≥ 2 Staff Certified in SAP Technology, Application, or Development) |
| SAP Practice | Public Reference to SAP Practice Must be listed as an SAP Partner in either the SAP Partner Finder or SAP Outsourcing Partner Catalog |
| APN Membership | Advanced APN Technology Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to digital media 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
Product or Solution AWS |
Digital media product or solution on AWS Product or solution used by Media & Entertainment customers in the creation, management, storage, or distribution of digital media content Ability to demonstrate product or solution can support 3 or more AWS regions Product approved by AWS Architect Review Board (details submitted during application) and meets AWS Security Best Practices Public support statement on website |
| APN Membership | Standard, Advanced, Premier APN Consulting Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to healthcare 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
| AWS Certifications | ≥ 4 AWS Certified staff (view Certifications) |
| Healthcare Practice | Public reference to firm's solutions, tools, and guidance on healthcare Recommends architectures which are fully compliant with AWS Business Associate Agreements (BAA) and recommends AWS Security Best Practices |
| AWS Services | Confirmation on use of AWS services for healthcare |
| APN Membership | Advanced APN Technology Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to healthcare 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
Product or Solution on AWS |
Healthcare product or solution on AWS (clinical information systems, population health and analytics, health administration, compliance services) Product approved by AWS Architect Review Board (details submitted during application) and meets AWS Security Best Practices Availability of product in 2 or more AWS regions Public support statement on website |
| APN Membership | Advanced APN Technology Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to big data 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
| Product or Solution on AWS |
Big data product or solution on AWS Product approved by AWS Architect Review Board (details submitted during application) Availability of product in 3 or more AWS regions Public support statement on website |
| APN Membership | Advanced APN Technology Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to digital marketing or ecommerce projects 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
Product or Solution AWS |
Marketing or ecommerce product or solution on AWS Product or solution used by marketers and/or retail customers (i.e. content management, campaign management and marketing automation, ecommerce, and customer analytics) Ability to demonstrate product or solution can support 2 or more AWS regions Product approved by AWS Architect Review Board (details submitted during application) and meets AWS Security Best Practices Public support statement on website |
| APN Membership | Standard, Advanced, Premier APN Consulting Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to digital marketing and/or ecommerce 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
| AWS Certifications | ≥ 4 AWS Certified staff (view Certifications) |
| Digital Marketing/eCommerce Practice | Digital marketing and/or ecommerce practice on AWS Public reference to firm's solutions, tools, and guidance on digital marketing and/or ecommerce on AWS Recommends AWS Security Best Practices |
| AWS Services | Confirmation on use of AWS services for digital marketing and/or ecommerce |
| APN Membership | Advanced APN Technology Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to security projects 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
Product or Solution AWS |
Security product or solution on AWS Ability to demonstrate product or solution can support 3 or more AWS regions Product approved by AWS Architect Review Board (details submitted during application) Product or solution meets AWS Security Best Practices Public support statement on website Solutions accessing a customer’s AWS Account from outside of the customer account must use IAM Cross Account Rules and not collect customer secret access keys |
| APN Membership | Advanced APN Technology Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to mobile projects 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
Product or Solution AWS |
Mobile product or solution runs on AWS and is used by mobile customers to build, test, or monitor mobile applications or mobile back-end solutions, and/or: A product or solution that integrates or extends the functionality of AWS Mobile Services, including: AWS Mobile SDK, Amazon Cognito, Amazon Mobile Analytics, Amazon SNS Mobile Push, AWS Lambda, Amazon API Gateway, AWS Device Farm Ability to demonstrate product or solution can support 3 or more AWS regions Product approved by AWS Architect Review Board (details submitted during application) Product or solution meets AWS Security Best Practices Public support statement on website |
| APN Membership | Standard, Advanced, Premier APN Consulting Partner |
| AWS Billings | >$10,000 on AWS (direct or influenced) |
| AWS Support | Business level+ (view AWS Support plans) |
| AWS Customer Engagements | ≥ 4 AWS customer references specific to mobile projects 2 out of the 4 references must be public (i.e. case study, whitepaper, press release, quote, blog post, etc.) |
| AWS Certifications | ≥ 4 AWS Certified staff (view Certifications) |
| Mobile AWS Practice | Mobile practice or solution on AWS Public reference to firm's solutions, tools, and guidance on mobile on AWS Recommends AWS Security Best Practices |
| AWS Services | Confirmation on use of AWS mobile services |
