Frasers Group

Slazenger presents Off-Court 💥   Slazenger, one of our most iconic sporting brands, is officially launching Off-Court - a new premium fashion label reimagining its legacy through a bold, contemporary lens.    To mark the launch of Off-Court, a debut nine-piece menswear/unisex capsule collection inspired by the golden era of tennis is dropping tomorrow featuring a curated range of apparel for life beyond the court. Designed by Alexei Hamblin, better known on TikTok as 'The Slazenger Guy', Off-Court positions Slazenger at the intersection of sport, fashion and modern streetwear.    The collection will be available exclusively at FLANNELS.com and Slazenger.com from Saturday 18th April.

18montrose recently hosted a launch event for the new adidas Y-3 T50 Tunit trainer at its Regent Street store.   An evening bringing together innovation, design, and community - here are some of the highlights.

Designed for impact 💪   Here's a closer look at the custom Everlast Worldwide x Palm Angels fight night kit which Conor Bennstepped out in last Saturday.   A black and gold palette defines the look, becoming the visual language of power and control. A statement robe in printed paillettes, nappa leather, and Swarovski crystals merges craftsmanship with spectacle, transforming traditional boxing gear into modern armour.

Sports Direct direct launched On’s new Cloudmonster 3s with a bang.    With runs across Cardiff, Manchester, Liverpool, London, finishing in Birmingham, this is what sport is all about - bringing together running communities nationwide.

We're excited to introduce Ask Frasers - our new AI shopping assistant designed to elevate your experience🗣️🛍️   We're always evolving to help consumers shop more intuitively and efficiently than ever before - investing in digital innovation to deliver smarter, more personalised, and seamlessly connected retail experiences.   Ask Frasers today at FRASERS.COM to get:  • Product recommendations • Refined preferences • Access to key details • Price comparisons  • Filtered searches FRASERS

Boxing and fashion meet again 🤝🥊   Everlast Worldwide has partnered with Palm Angels once again to create a bespoke fight night kit for Conor Benn.   Building on the success of their previous collaboration, Benn will step out this Saturday in a black and gold design that brings together Everlast’s performance heritage with Palm Angels’ contemporary luxury aesthetic.

Over two days in March, Monster Kick About's school tour headed to Wales in partnership with Nike.   Nearly 500 students got involved, taking part in football coaching sessions, team games, and fun activities. Here are some highlights from the visits to Swansea and Newport.   Sports Direct, Nike

Sports Direct launched the new Salomon Gravel collection this week - a run club finishing on a moving barge through the canal to Camden. Runs like this don't happen everyday. Putting the footwear and apparel to work from the very first step, exactly as it’s built to be worn. #SalomonRunning #TrailRunning #RunClub

Sports Direct Kingston has landed.   This 31,000 sq. ft sports and lifestyle destination brings together leading global brands, specialist zones, and an in-store Wilson racket restringing service, the first of its kind in a Sports Direct location.   Visit now: 10-13 Market Place, Kingston upon Thames, Greater London, KT1 1J.

Napapijri’s SS26 WhoAreYou? campaign was brought to life at FLANNELS X this week. Vinnie Jones - actor, former footballer, and a true force - sat down with John Fendley to reflect on his journey through courage, discipline, grit, and ultimately discovering who he is. A night celebrating the Rainforest Next jacket, while streaming Italy vs Bosnia live from our very own Napapijri x FLANNELS pub. #WhoAreYou #Napapijri #FLANNELSX #VinnieJones