Fundraising Analytics Reports

Now that I’ve had my first full night’s sleep in a month I’m ready to share the news … The second edition of the DAF fundraising report is officially here! 🎉 We were very ambitious with the scale of the report this year - not only expanding the data set and types of analysis, but also adding significantly more resources for nonprofits to take into their fundraising efforts 🎯 And the result is monumental - I couldn’t be prouder of what we published yesterday 🫶🏼 A few of the things you’ll find inside: 2024 outcomes for DAF giving - revenue growth, average and median gift size, percentage of overall revenue from DAFs, etc 🧮 An in-depth analysis on the spectrum of DAF gift size - how much of DAF giving is happening at each donor level? How much of each donor category is using DAFs now? 🔎 A drill down on the impacts of donors switching to DAF giving - how often does it have a positive impact? How positive is it and how does that translate into dollar results? 👀 This report is a reset for the sector on how we think and talk about DAF giving: 1️⃣ Using a DAF unlocks larger gifts at all donor levels - the average increase in 2024 was 888% and the median was 100% 📈 2️⃣ DAF giving happens - and is growing - at every donor level: 69% of DAF gifts are below $1,000! 😮 3️⃣ DAF revenue growth is accelerating - the median in 2024 was +30% while non-DAF revenue declined -1% 💰 There were 2 participants who actually saw the growth in DAF giving more than offset their non-DAF revenue declines! 👏🏼 DAFs are driving sustainable growth at nonprofits and effectively engaging with donors on DAF giving is the path forward out of all the fundraising headwinds we’ve been facing for several years 🧭 I hope you’ll take some time to go through the report, share it across your network and share your feedback with us! 🙏🏼 Can’t wait to present these findings across the sector and around the country over the next few months - and gear up for 2026! 😄 #fundraising #philanthropy #nonprofit 

Recently dropped: our latest fund benchmarking report 📈 👀 If you’re deploying capital in 2025 and still relying on anecdotes or pitch decks to gauge fund performance—you’re basically flying blind. This report is built on real, third-party verified data from thousands of funds using Carta for fund administration. AKA no spin, no self-reporting. We’ve been re-orienting ourselves to better serve the LP/GP community over the past couple years. This report is intended to benefit both of these audiences. ⚖️ LPs, you get accountability: You can now benchmark your managers against the market. 🛜 GPs, you get signal: See where you stand, by vintage, fund size, and stage—and what it’ll take to stay top quartile in a new fundraising environment. You can download the full report by scanning the QR code on the last slide. Hope this is helpful!

🚀 Ready to elevate your nonprofit’s fundraising strategy in 2024? 🚀 Check out the new Virtuous Benchmark Report—a powerful resource for nonprofits aiming to improve donor engagement, retention, and growth. This report dives deep into the seven key metrics that drive nonprofit resiliency and growth, covering everything from donor retention and lifetime value to the impact of recurring giving and balanced portfolios. 📈 Whether you’re looking to expand your donor base, boost retention, or increase your average gift size, these benchmarks provide actionable insights and strategies to get you there. 📊 Key insights include: 💡 Donor retention remains the top driver of sustainability. 💡 Increasing gift sizes and focusing on recurring giving can dramatically smooth revenue streams. 💡 A balanced donor portfolio reduces risk and creates potential for growth. 📊 Curious to see how your organization measures up? Download the report for a data-driven look at what’s working in nonprofit fundraising today—and actionable tactics to help you stay ahead. Download the report here: 👉 https://vrtuo.us/3ZJJAkT #Nonprofit #Fundraising #BenchmarkReport #Virtuous #DonorRetention #DataDriven #ResponsiveFundraising