Walmart Global Tech’s Post

AI platforms can build the rails for e-commerce. But trust in the retailer remains the foundation, and that credibility is earned over years. Walmart is leading in agentic commerce by staying relentlessly focused on the customer. #AgenticCommerce

We will continue to see more of such learnings and outcomes emerge from early adopters as companies realise the value of first party data, process knowledge and context rather than relying solely on AI platforms to do the heavy lifting…

🛒🤖 Walmart’s ChatGPT move is a bigger retail signal than it may seem. Late Friday night launches usually fly under the radar. This one shouldn’t. Walmart didn’t just experiment with AI as a shopping assistant — it pushed commerce directly into ChatGPT through Instant Checkout. And the early results offer a reality check for the whole industry. According to WIRED, Walmart made around 200,000 products available inside ChatGPT, but conversion rates were reportedly 3x lower than when shoppers clicked through to Walmart’s own site. That says a lot. AI commerce is not just about removing clicks. It’s about preserving the full shopping journey: 📦 cart logic 🎯 personalization 🧠 context 🔗 trust 🛍️ bundling and basket-building That’s why Walmart is now shifting toward embedding Sparky, its own shopping assistant, inside ChatGPT. To me, the takeaway is clear: ✅ AI is becoming a powerful discovery layer for retail ✅ Retailers still need control over the transaction layer ✅ The winners won’t just “show up” in AI — they’ll bring their own data, context, merchandising, and customer experience into it We’re moving from search-based ecommerce to conversational, agentic commerce. But the lesson so far is simple: convenience alone doesn’t guarantee conversion. The future of AI shopping may not be chatbot vs website. It may be: how seamlessly can brands connect both? 🚀 What do you think — will AI shopping transform discovery faster than it transforms conversion? Sources: Walmart Corporate: https://lnkd.in/ds2D8ucu WIRED: https://lnkd.in/d9GCvfx4 #Retail #AI #Ecommerce #ChatGPT #DigitalCommerce

Will AI reshape how we shop for groceries?   In this The Grocer article, Frances Dennis, CMO at Brandwidth, shares her perspective about the role of supermarket websites within the wider context of AI.   Read the full article here: https://lnkd.in/eRuh7Maw

AI Shopping Wars Begin: ChatGPT, Walmart, and Gap Clash Over the Future of Checkout Introduction: The Rise of Conversational Commerce Shopping is no longer confined to scrolling endless product pages or hopping between tabs. With the rapid evolution of AI tools like ChatGPT and Google Gemini, a new kind of storefront is emerging, one where conversations replace clicks. Instead of typing keywords into search bars, users now ask questions, compare products, and receive recommendations in real time....

AI IS MOVING FROM SHOPPING ASSISTANT TO COMMERCIAL GATEKEEPER Artificial intelligence is no longer a novelty in retail. It is quickly becoming part of everyday shopping behaviour, with Omnisend’s survey indicating that 63% of U.S. consumers now use AI for shopping-related tasks, up from 59% in August 2025. The broader significance is not just higher usage, but growing behavioural normalisation. When four in ten U.S. respondents say they have already made purchases directly inside ChatGPT, AI is no longer operating at the edges of commerce. It is beginning to function as a transactional environment in its own right. https://lnkd.in/dKHXvhNy #artificialintelligence #webiano #ai #shopping #consumers #shoppingassistant #assistant

AI is changing how people discover and shop for products, but the experience is still very much evolving. OpenAI recently shifted its approach inside ChatGPT, moving away from Instant Checkout and instead giving retailers more control over how the purchase actually happens.   Now, brands can either send users to their own sites or build out experiences within ChatGPT, while the platform leans more into helping people explore and compare products through things like visual browsing and side-by-side views.   This shift highlights how AI is becoming a key gateway for discovery, but success depends on how well brands structure and present their data within these systems.   That’s exactly what VAB explores in our latest report, “What is AI Fluency.”   In the report, you’ll learn how to build a stronger foundation in AI across: 🤖 What is Artificial Intelligence (AI)? 📊 What are common data sources fueling AI? 🔐 Are there best practices for managing data responsibly? 📢 How are marketers utilizing AI? As AI continues to shape discovery, understanding how these systems work is becoming essential.   Read the full article: https://lnkd.in/eJNTssTi Download the full report: https://lnkd.in/eCJ-pVBK

OpenAI just published a “new shopping experience” inside ChatGPT. To be honest, there’s nothing particularly surprising. However, this move reinforces a clear direction: monetization, more transactional interactions, and a shift from theoretical AI toward practical, everyday use cases like product discovery. For me, the key takeaway is: if your brand isn’t already investing in GEO/AIO (Generative Engine Optimization / AI Optimization), you may fall behind sooner than expected. As AI-driven shopping becomes more prominent, visibility within these systems will be critical. https://lnkd.in/e_Mt_z_w

🛍️ One AI release this week that I think people are underestimating: OpenAI extended ACP for product discovery inside ChatGPT. What makes it interesting is not just “shopping in chat.” It’s the shift underneath it. This starts moving AI from being an answer engine to being more of a decision interface. That’s a bigger commercial change than it sounds. A few reasons why: • the useful layer is not the chat itself — it’s the structured comparison of price, reviews, features, and options side by side • if you sell products, catalog quality now matters in a new channel — weak metadata will hurt discoverability fast • if you build AI products, this pattern is worth watching: conversational narrowing + visual comparison + live merchant data • and I wouldn’t expect it to stop at commerce — the same shape could show up in software evaluation, vendor shortlisting, benefits comparison, and internal procurement To me, that’s the real signal. The winners here probably won’t just have the strongest model. They’ll have the cleanest data, the best integration path, and the shortest route from question to decision 🎯 🔗 https://lnkd.in/gssa8b4Y #AI #ChatGPT #OpenAI #Ecommerce #ProductDiscovery #DigitalCommerce #GenerativeAI #AIProducts #RetailTech

AI is rapidly reshaping e-commerce — but it’s taking more than just a link to make the sale. Last year, OpenAI announced Instant Checkout, enabling purchases directly within ChatGPT. However, Walmart found that conversion rates for their products were 3x lower in ChatGPT versus from Walmart's own website. Walmart's diagnosis: shopping isn't a single action - it's a journey. If a customer gets a new TV, they also want cables, a mount, and more. ChatGPT enabled the initial purchase, but fragmented everything that came next. Ultimately, it added friction to the sale rather than removed it. So, Walmart is evolving their model by embedding their own chatbot Sparky into ChatGPT - creating a seamless bridge from product discovery on ChatGPT to a single shopping-and-checkout experience on Walmart.com. The key lessons: 👉 AI is exceptional at discovery and intent formation 👉 But conversion still belongs to integrated ecosystems AI is powerful, but it's only one part of the larger customer journey. What do you think comes next? More here: https://lnkd.in/g6-Ksssq If you enjoyed this post, please leave a like and follow this page. Thank you! #AI #GenAI #GenerativeAI #GEO #ECommerce