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Last week marked the launch of Croud OS and Agentic Croudies; in this month’s Next Best Move, I get to go deeper on our vision and what it means for the agency.
We're at a pivotal moment where self-learning, AI-powered workflows are freeing our 2,900 global experts to focus on what they do best: strategy, creativity and being great partners to our clients.
Filmed at our shiny new office space in Atlanta, I sat down with our US Marketing Director Christine Göös to share my take on AI at Croud.
This episode also features: Sharon Harris, Global Marketing Leader and Founder at Salon Culture, together with our Principal and Head of Growth, Kevin 🤘 Planovsky, as well as Lana Ivory 🦋, Product Marketer at Meta RayBan.
Watch this year’s final episode of Next Best Move below.
#NextBestMove#ReturnOnIntelligence#Brandweek
AI. Killing us. Alright, take two. If the emergency service is allowed. We are here in beautiful sunny Atlanta that is not only a brand hub, but also a hub for Crowd. Talk to me a little bit about what that means. You know, we, we acquired Divert business in 2024. That business has become Crowd Atlanta. And I think we've seen a real development in what that business is, the opportunities that unlocks for Crowd as an organisation, the skill sets, but also the customer. Place, obviously, we're down here partly to launch our new office here, but also to spend time at Brandweek. And I've seen so much kind of energy and excitement about the Atlanta digital marketing community because there are so many brands here. And Speaking of development, Crowd OS, talk to me about our proprietary operating system, evolution of the crowd control platform that we've been building literally for 14 years, the home of everything technology within our organization to connect all of the work. That we do internally, all of the work that's done by the Crowdy network and how that work is assigning assessment, but also overlaying tools and developments that we're making within AI in order to kind of stay at the very cutting edge. The opportunity that we see now to develop not just our human crowded network, but also to develop our agentic crowd is to deliver the best, you know, outcomes for clients, but also the best workflows in our industry. I know there's been a lot of doom and gloom around AI, but our vision really is to. Hands every delivery of freeing up really our team members and even proudies time to deliver higher value work. So I think that is that's really exciting to me. On that note, where are we going next? What's the vision? We're all fearful of the advent of like the onset onset of AI and how it's going to impact all of our jobs. Does anybody who works in agency feel like they've got too much time on their hands? There's certainly 30% of our work that we can automate. It's not going to happen overnight. We're going to do this. In the right way, we're gonna flip perhaps what what a crowdy does to what AMI might do and vice versa. Yeah, we'll get humans to check the work of AI to ensure that like everything we deliver is on point. We're in a period of, you know, high change of our space and our industry. And I think smart agencies like ourselves can really add increasing value to our clients. And with that, back to Brand Week. Hey guys, I'm joined by my friend Sharon Harris. Hi everybody. If you had to give. A piece of advice for people in our industry as to where Atlanta fits into this industry. It has everything you could want, need, or ask for. You've got great talent, you've got great companies, you've got amazing culture, food, art, music. You it doesn't get any better and it's actually still affordable. I think we really are that heartbeat of brands. You can go from Consumer Packaged Goods to fintech. It's all here in Atlanta. I completely agree, it's a great answer. This is a brand new takes at Brandweek, and I'm here with Lana Ivory from Meta Ramban. What is your brand new take? Leaders should be practicing reverse mentoring. Every leader to be successful in this era should be having a Gen. Z mentor where they're able to get feedback not only on the way that they work, but on their team, on their products, and really just continue to create that open dialogue. That's so funny that you say that because our founder Luke is always saying that he keeps asking Gen. Z. So millennials, for input, feedback, thoughts on the industry, I think that's so important and so valid. Well, thank you.
In this episode, we sit down with Stephanie Anderson, Senior Director of Communication and Social Media at Grace Hill, to talk about where multifamily heads in a world driven by AI, automation and Amazon.
Full episode here: https://lnkd.in/ek5GCS2n
Stephanie breaks down Amazon’s quiet move into multifamily and a future where maintenance parts show up with Prime-style speed. She is clear on AI too: the edge belongs to the people who learn it. Technicians already think and live in tech, so products must feel as natural as Uber or Amazon or they lose the room. She also hits influencer marketing as one of multifamily’s most underused levers, where real, trusted voices change how prospects see your communities.
Huge thanks to Gatewise - An Allegion Company for making this episode happen.
In this episode, we sit down with Stephanie Anderson, Senior Director of Communication and Social Media at Grace Hill, to talk about where multifamily heads in a world driven by AI, automation and Amazon.
Full episode here: https://lnkd.in/ek5GCS2n
Stephanie breaks down Amazon’s quiet move into multifamily and a future where maintenance parts show up with Prime-style speed. She is clear on AI too: the edge belongs to the people who learn it. Technicians already think and live in tech, so products must feel as natural as Uber or Amazon or they lose the room. She also hits influencer marketing as one of multifamily’s most underused levers, where real, trusted voices change how prospects see your communities.
Huge thanks to Gatewise - An Allegion Company for making this episode happen.
What does it really take to turn community into a true growth engine in today’s marketing landscape?
I had a great conversation with Sarah McNabb, Chief Marketing Officer at GigaStar, on the latest episode of Connect To Market! 🎙️
Sarah shared how community isn’t just another channel or tactic- it’s a foundational strategy built on trust, empathy, and human connection. We talked about defining what community really means, why authentic engagement matters more than ever in an AI-driven world, and how strong communities create resilience and advocacy for brands. She also shared thoughtful perspectives on balancing automation with meaningful human interaction.
Here’s what I took away from our conversation:
✅ Community Is a Strategy, Not a Tactic: Sustainable growth comes from investing in relationships, not quick wins.
✅ Human Connection Builds Trust: Authentic engagement strengthens loyalty and long-term advocacy.
✅ Empathy Shapes Better Experiences: Understanding your audience leads to stronger, more supportive communities.
✅ Balance AI With Humanity: Technology should enhance, not replace, real connection.
If you’re a marketing leader looking to build stronger communities that drive lasting growth and connection, this episode is packed with actionable insights. 🎧
Catch the full episode in the comments below!
#CommunityLedGrowth#MarketingLeadership#B2BMarketing#AuthenticEngagement#CustomerExperience#ConnectToMarket
A huge thank you to Sarah McNabb, Chief Marketing Officer at GigaStar, for joining us on a recent episode of Connect To Market! 🎙️
Sarah shared thoughtful and practical insights into how community can become a true driver of sustainable marketing growth. We walked away with a deeper understanding of why community is more than a channel- it’s a strategic foundation built on trust, empathy, and authentic human connection, especially in an increasingly AI-driven world.
From defining what community really means to balancing automation with meaningful engagement, Sarah outlined a clear approach to building resilient, engaged communities that foster advocacy and long-term value. If you haven’t listened yet, we highly recommend it! Her perspective is a must-hear for any marketing leader looking to build stronger relationships and future-proof their growth strategy. 🙌
#CommunityLedGrowth#MarketingLeadership#B2BMarketing#AuthenticEngagement#CustomerExperience#ConnectToMarket
What does it really take to turn community into a true growth engine in today’s marketing landscape?
I had a great conversation with Sarah McNabb, Chief Marketing Officer at GigaStar, on the latest episode of Connect To Market! 🎙️
Sarah shared how community isn’t just another channel or tactic- it’s a foundational strategy built on trust, empathy, and human connection. We talked about defining what community really means, why authentic engagement matters more than ever in an AI-driven world, and how strong communities create resilience and advocacy for brands. She also shared thoughtful perspectives on balancing automation with meaningful human interaction.
Here’s what I took away from our conversation:
✅ Community Is a Strategy, Not a Tactic: Sustainable growth comes from investing in relationships, not quick wins.
✅ Human Connection Builds Trust: Authentic engagement strengthens loyalty and long-term advocacy.
✅ Empathy Shapes Better Experiences: Understanding your audience leads to stronger, more supportive communities.
✅ Balance AI With Humanity: Technology should enhance, not replace, real connection.
If you’re a marketing leader looking to build stronger communities that drive lasting growth and connection, this episode is packed with actionable insights. 🎧
Catch the full episode in the comments below!
#CommunityLedGrowth#MarketingLeadership#B2BMarketing#AuthenticEngagement#CustomerExperience#ConnectToMarket
🎙️ Last pod of 2025: the big ol’ Spag wrap-up.
We dragged the whole team in for laughs, games, and some hard-earned lessons from a wild year in small biz and marketing.
Wins, fails, TikTok mullets, expos, AI - nothing was off limits.
Listen to the full episode now for honesty, chaos, and zero LinkedIn fluff. 👇
#NoBullJustBeef#SmallBusinessMarketing#MarketingPodcast#EndOfYearWrap🌵Jo Ciriani 🌵Graham Todd 🤠Sam Crane
What happens when you leave Big Tech to build culture instead?
I joined Nine Collective and James Robinson on Futurecast to talk about the jump from early TikTok days to building MYTHOSMKRS. A culture-first entertainment studio rooted in creators, community, and social-native storytelling.
We covered:
👉 What TikTok was really like in the early days
👉 Why I left Big Tech to build original IP, not chase trends
👉 The rise of Entertainment 3.0. Creator-led, culture-first, social-native
👉 Why Gen Z and Gen Alpha are changing the rules
👉 AI as a tool, not a taste-maker. Humans still matter.
Sharing a clip from the episode here. Short, sharp, and worth your time.
🎧 Listen to the full episode here: https://lnkd.in/e9awYtwc#Futurecast#CreatorEconomy#CultureFirst#AIAndCreativity#MYTHOSMKRS#NineCollective
bgood media co-owner Justin Thompson recently joined Nathan Byrd, Lacey Mystery Byrd, and Maxi (Megan) Malanga McKissen on the Acquisition HQ podcast in Salt Lake City this week!
We dove deep into how AI is fundamentally reshaping marketing and M&A strategy. The conversation centered on effective media and implementation for businesses navigating the new AI world.
We discussed leveraging digital-first strategies, including AI Integrations and Generative Engine Optimization (GEO), to understand the shifting dynamics of driving scalable and sustained growth.
For acquirers, good marketing should be considered one of the key levers for de-risking capital and accelerating ROI post-acquisition, especially in the changing landscape of AI.
bgood media emphasizes what has worked in building strong marketing in business over the past 5 years, will look different in the next 5+.
A critical component when analyzing the health of a companies valuation both from past performance and financials, and future predictions based in the marketing strategies
We can't wait to hear the podcast when it is released in the next couple months! I even got choked up in the podcast it was so (b)good 🤐 😂
Big ups and gratitude to the Creators Cave crew and AHQ team for the hospitality 💪
#AcquisitionHQ#AI#Marketing#MNA#bgoodmedia
Had a great time sitting down with Nathan Byrd on the Acquisition HQ podcast on Tuesday in Salt Lake City discussing all things AI and marketing!
We covered embracing the new AI world, which is no longer optional. Businesses need to have a strategy and plan when it comes to implementing AI.
The conversation reinforced a core belief we have at bgood media: Marketing, more than ever, is critical lever for de-risking capital post-acquisition, and is as important as analyzing the financial health of the company.
bgood media co-owner Justin Thompson recently joined Nathan Byrd, Lacey Mystery Byrd, and Maxi (Megan) Malanga McKissen on the Acquisition HQ podcast in Salt Lake City this week!
We dove deep into how AI is fundamentally reshaping marketing and M&A strategy. The conversation centered on effective media and implementation for businesses navigating the new AI world.
We discussed leveraging digital-first strategies, including AI Integrations and Generative Engine Optimization (GEO), to understand the shifting dynamics of driving scalable and sustained growth.
For acquirers, good marketing should be considered one of the key levers for de-risking capital and accelerating ROI post-acquisition, especially in the changing landscape of AI.
bgood media emphasizes what has worked in building strong marketing in business over the past 5 years, will look different in the next 5+.
A critical component when analyzing the health of a companies valuation both from past performance and financials, and future predictions based in the marketing strategies
We can't wait to hear the podcast when it is released in the next couple months! I even got choked up in the podcast it was so (b)good 🤐 😂
Big ups and gratitude to the Creators Cave crew and AHQ team for the hospitality 💪
#AcquisitionHQ#AI#Marketing#MNA#bgoodmedia
Your next deal won’t come from a cold call or a sad little form fill.
In CRE marketing today, consideration is the real KPI. Buyers are doing deep-dive research in stealth mode, and if your brand isn’t showing up in the right places, you’re not even in the game. But how do you even know where to show up these days?
In this episode of CREview, we break down why leads are drying up, how the invisible buyer journey is changing everything, and why the smartest teams in CRE are flipping the script.
Watch the full episode on YouTube and start marketing for the way decisions actually get made: https://bit.ly/CREview60#CRE#DigitalMarketing#AIDylan JoubertJoshua Penman
Congrats Luke! It’s very nice to see yours and your team success ! Keep going !