Eileen G.’s Post

A company's public website speaks to everyone at once — and most of them have completely different needs. Next month I'll be at Adobe Summit 2026 in Las Vegas, and I'm going in with that tension top of mind. As the product strategy lead for public websites under the Cigna group, I sit at an interesting intersection. Our public sites aren't just a marketing channel — they're the digital front door for customers, patients, clients, partners, regulators, and the broader public. Each of them arrives with different questions, different context, and a different definition of "helpful." The site has to serve all of them while still feeling coherent, trustworthy, and distinctly us. That's a hard problem. And Adobe's ecosystem is central to how we solve it. Here's what I'm most focused on at Summit this year: → Agentic AI in the content supply chain — how do we scale content production across diverse audiences without losing consistency, compliance, or brand voice? → AI-driven personalization at scale — serving the right message to a benefits-curious consumer vs. a broker partner vs. a regulator is not the same challenge, even on the same page → Adobe Experience Platform and Real-Time CDP — getting smarter about how we connect data to experience across every audience segment → Content governance — in a highly regulated industry, moving fast and maintaining control aren't optional trade-offs. I want frameworks that give us both. I'm also looking forward to Sneaks — Adobe Labs' preview of what's still on the horizon. In a space evolving this fast, knowing what's coming matters as much as knowing what's here. If you're heading to Summit — especially if you're working through similar challenges around multi-audience digital strategy, enterprise content operations, or regulated industry digital experience — I'd love to connect while we're there. Drop a comment or send me a note. The best conversations at these conferences always happen between sessions. 👋 #AdobeSummit2026 #DigitalStrategy #HealthcareDigital #CustomerExperience #AdobeExperienceCloud #ContentStrategy #AI #Cigna

What if AI could help us outcreate the competition, not just outwork them? Excited to share what we’re building and what’s next for truly AI-led marketing. If you’re curious what this looks like in action, join us at Adobe Summit. We can’t wait to show how we’re helping brands scale creativity in bold new ways. https://lnkd.in/gjWunrxz Ashish Srivastava Praveen Mohankumar Sujin John Digant Shah Krish Goswami Phaidra Harper Santhosh Annam Nayna Raut #AdobeSummit #ItsTimeToOutcreate #Blueverse #BlueverseCraftstudio

What if your marketing could outcreate the competition? We’re reimagining how brands build, scale, and deliver content, by combining the best of human creativity with AI intelligence, powered by Adobe. Introducing a bold new marketing framework: AI-led. Studio-powered. Built for speed and scale. At its core is a scalable team of marketers who know how to unlock the full potential of Adobe’s latest AI-driven innovations, bringing together precision, creativity, and performance like never before. The result? Smarter content. Faster execution. Stronger impact. Curious to see what this looks like in action? Join LTM at Adobe Summit and discover how we’re helping brands innovate, scale, and leap ahead. https://lnkd.in/gjWunrxz Krishnan I. Dr. Sujay Sen Krish Goswami Brandon Gerena Nayna Raut #AdobeSummit #ItsTimeToOutcreate

Creative production is often an operational bottleneck. That's why we built CraftStudio: to serve the point of need through ideation, production, and campaign optimization — providing teams with the AI tools, creative skills, and operating models that support marketing organizations seeking sustainable growth. Adobe has been a great partner, providing LTM with the scale and trust that only a world-class legend in creative and marketing could deliver.

Heading to Adobe Summit and genuinely excited about the conversations ahead. At LTM, we’ve been exploring how AI can make everyday business experiences simpler, smarter, and more human—not just more automated. We would love to connect with you if you are thinking about how creativity and AI can come together to solve real business problems and create impact. If you’re there, let’s meet and exchange ideas.

Excited to head to Adobe Summit 2026 next week in Las Vegas. At LTM, we are coming to the Summit with strong momentum, engaging with senior leaders across marketing, commerce, data, and digital experience on how Agentic AI, creativity, and domain convergence are reshaping the way enterprises drive growth. Over the past few weeks, it has been encouraging to see the depth of conversations already lined up, focused not just on technology, but on turning ambition into measurable business outcomes across customer experience, content, marketing, and commerce. Looking forward to meaningful discussions, reconnecting with peers, and exploring how we collectively Outcreate in an AI-first world. If you are attending Adobe Summit, see you there. #AdobeSummit #LTM #Outcreate #AgenticAI #DigitalExperience #MarketingTransformation #Commerce #AI Krishnan I. Dr. Sujay Sen Rinki Thakur Ashish Srivastava Digant Shah Sujin John Lorraine deSouza

AI is front and center at Adobe Summit this year. From generative tools to agentic technologies, the sessions are built around practical skills you can actually bring back to your team — think scaling content, streamlining workflows, and activating insights across the full customer journey. See what's in store: https://adobe.ly/41x40gF Adobe for Business #AdobeSummit

One thing we hear over and over: "content isn’t the issue." It’s everything around it. The handoffs. The approvals. The back-and-forth. That’s where things slow down. At #AdobeSummit, we’re getting into how teams are rethinking that entire system with Adobe + Publicis Sapient's enterprise AI platform, #SapientBodhi: https://bit.ly/4uR8ZGh

Honored to welcome and host the GLOBAL CMO GROWTH COUNCIL at Adobe Summit 2026. The theme of “How” CMO’s must embrace AI to unlock value has never been more relevant. This is going to be sensational! Nick Paul Ann Scott Brad Tom Vishal Jon Phil Ian Jonathan George Michael Chris Dallas Ali Earl Dean Bob Roberto Anil Lara David Kristin

AI is front and center at Adobe Summit this year. From generative tools to agentic technologies, the sessions are built around practical skills you can actually bring back to your team — think scaling content, streamlining workflows, and activating insights across the full customer journey. See what's in store: https://adobe.ly/4bVts5A #AdobeSummit