Databricks’ Post

As AI agents and humans increasingly need to reason and work together, rigid martech “stacks” can no longer keep up. Join the webinar on Thursday to gain practical insights, architectural clarity and real-world lessons from leaders shaping the next era of martech.

AI is exposing the cracks in today's martech & adtech stacks. Most weren't designed for large-scale decisioning, agentic workflows, or real-time unified data. This new report by Scott Brinker, "The New Martech Stack for the AI Age," lays out how that's changing — and what a more composable, data-first future looks like. Good perspective if you're thinking about where marketing technology is headed. Download the report: https://lnkd.in/eRxKVErD

The traditional marketing tech stack wasn't built for AI agents, humans and apps to reason and act together in real time. Scott Brinker, known as Godfather of Martech, makes the case for what comes next: a unified data foundation, where customer, campaign, content, code and control data flow without bottlenecks. The New Martech "Stack" for the AI Age report brings perspectives from marketing leaders at Samsara, Domino's, Hewlett Packard Enterprise, Epsilon and Databricks on what this shift will look like over the next 3+ years. Read the report:

Martech wasn’t built for a world where AI agents, humans, and apps all need to think and act together in real time. Leaders from Databricks, Samsara, Domino’s, HP, and Epsilon break down what the next 3–5 years could look like. Worth a read 👇

The traditional martech stack wasn't built for a world where AI agents, humans, and apps need to reason and act together in real time. Scott Brinker, known as the "godfather of martech," makes the case for what comes next: a composable canvas built on a unified data foundation, where customer, campaign, content, code, and control data flow without integration bottlenecks. His new research report features perspectives from marketing leaders at Samsara, Domino's, HP, Epsilon, and Databricks on what that shift looks like over the next three to five years. Read the report:

The traditional martech stack wasn't built for a world where AI agents, humans, and apps need to reason and act together in real time. Scott Brinker, known as the "godfather of martech," makes the case for what comes next: a composable canvas built on a unified data foundation, where customer, campaign, content, code, and control data flow without integration bottlenecks. His new research report features perspectives from marketing leaders at Samsara, Domino's, HP, Epsilon, and Databricks on what that shift looks like over the next three to five years. Read the report:

The traditional martech stack wasn't built for a world where AI agents, humans, and apps need to reason and act together in real time. Scott Brinker, known as the "godfather of martech," makes the case for what comes next: a composable canvas built on a unified data foundation, where customer, campaign, content, code, and control data flow without integration bottlenecks. His new research report features perspectives from marketing leaders at Samsara, Domino's, HP, Epsilon, and Databricks on what that shift looks like over the next three to five years. Read the report:

The traditional martech stack wasn't built for a world where AI agents, humans, and apps need to reason and act together in real time. Scott Brinker, known as the "godfather of martech," makes the case for what comes next: a composable canvas built on a unified data foundation, where customer, campaign, content, code, and control data flow without integration bottlenecks. His new research report features perspectives from marketing leaders at Samsara, Domino's, HP, Epsilon, and Databricks on what that shift looks like over the next three to five years. Read the report:

The traditional martech stack wasn't built for a world where AI agents, humans, and apps need to reason and act together in real time. Scott Brinker, known as the "godfather of martech," makes the case for what comes next: a composable canvas built on a unified data foundation, where customer, campaign, content, code, and control data flow without integration bottlenecks. His new research report features perspectives from marketing leaders at Samsara, Domino's, HP, Epsilon, and Databricks on what that shift looks like over the next three to five years. Read the report:

The traditional martech stack wasn't built for a world where AI agents, humans, and apps need to reason and act together in real time. Scott Brinker, known as the "godfather of martech," makes the case for what comes next: a composable canvas built on a unified data foundation, where customer, campaign, content, code, and control data flow without integration bottlenecks. His new research report features perspectives from marketing leaders at Samsara, Domino's, HP, Epsilon, and Databricks on what that shift looks like over the next three to five years. Read the report: