Lindsay Rothlisberger’s Post

After 3 years building RevOps at Zapier, I'm stepping into something new: Director of GTM Innovation. In this role, I'm focused on how AI can make revenue teams faster and sharper, and customer experiences smoother. I built our RevOps and Marketing Ops functions from the ground up.  It's been one of the most rewarding (and challenging) chapters of my career. During that time, AI has transformed how we work across our entire go-to-market. Not just the big obvious stuff, but the handoffs, the decision points, and the in-between moments where work tends to break down. I'm really grateful that Zapier is supporting me in going deeper on what AI-powered GTM actually looks like in practice, both internally and with customers. I'll also get to spend more time with marketing, sales, and RevOps leaders working through real questions: where to start, what's actually worth building, how to do it, and how to measure whether it's working. As part of this, I'm running a small number of 1:1 sessions with GTM leaders to learn quickly, share what we've seen so far, and talk through where AI fits in your GTM stack + where to focus first. If you're running coordinated GTM at scale and curious how we're applying AI on top of a stack where Zapier is a core workflow engine, I'd love to hear from you...comment or DM and we'll grab some time. Huge thank you to Navid Zolfaghari, Dan Slagen, and the amazing RevOps team at Zapier for everything we built together. Really excited for what's ahead.