NielsenIQ

The rules of CPG growth are being rewritten—and challengers are already capitalizing. As agentic commerce, AI-driven discovery, and large language model (LLM) environments reshape how consumers search and decide, scale is no longer the primary advantage. Speed, relevance, and precision are defining winners. While incumbents navigate complexity, emerging brands are moving faster—leveraging AI to compress timelines, accelerate innovation, and compete more effectively. This is a narrow window of opportunity—and it will not stay open for long. https://lnkd.in/dwzQb8cM

In this latest perspective, NIQ’s Chris Costagli explores how trust, transparency, and credible claims are becoming essential drivers of FMCG growth, and why earning consumer confidence matters more than ever. 👉 Explore the full infographic: https://lnkd.in/dGcV4_Tp #FMCGTrends #ConsumerTrust

Is your brand tracking supporting commercial decision making? In a market shaped by cautious spending, intentional premiumization, and blurred differentiation, old brand metrics create blind spots that leaders can’t afford. Join NIQ experts: 🔹 Trevor Godman, Global Practice Leader – Brand 🔹 Stacy Bereck, Global Practice Leader – Consumer Behavior & Insights, Brand & Media 🔹 Eric Wagatha, Global Practice Leader – Trends & Syndication Together, they reveal how to close the gap between brand health and business impact using NIQ’s Brand Strength Framework — including simulated consumer choice (with price) that predicts revenue more accurately than traditional tracking. This session is built for executives who need clarity on where to invest, what to fix, and what actually drives growth. Register now - https://lnkd.in/dU3Z-NjS Register even if you can’t attend live — we’ll share the recording and materials post‑event. #BrandTracking #BrandHealth #BrandStrategy #ConsumerBehavior #NielsenIQ

Turning e‑commerce data into action: L’Oréal’s success story As online channels grow more competitive, brands need more than dashboards - they need direction. See how L’Oréal leveraged NIQ’s e‑commerce solutions to better understand shopper behaviour, optimize performance, and strengthen its digital commerce strategy. Real challenges. Real insights. Real outcomes. 👉Explore the L’Oréal × NIQ case study https://lnkd.in/dUYcDMem

Consumers don’t follow a straight path. They often discover in one channel, validate in another, and purchase in a third. NIQ uncovers the critical touch points across channels, so your brand can optimize its strategy. See what drives movement: https://lnkd.in/dQYAE7PX

Fresh data transforms synthetic respondents into real signals. In conversation with Todd McLoughlin, Dr Elaine Rodrigo of Reckitt notes that building internally can replicate the same dataset and create bias. NIQ keeps its synthetic panel fresh by updating data on an ongoing basis, improving relevance and decision quality. Read the success story to see NIQ BASES AI Screener and NIQ Full View™ paired with Consumer Panel Services insights. https://lnkd.in/dgY9qPcy #NIQInsights #Reckitt #AI #ConsumerCentricity

A brand can be loved and still underperform if it isn’t activated properly to account for market realities. In these cases, the solution isn’t to build more equity, but instead, to activate existing equity more effectively. That might mean expanding product portfolios, increasing visibility, or refining promotional strategies. Learn how to make your brand truly perform. 👉 https://lnkd.in/d2gU_yW3

Consumers are no longer buying into vague promises. Ingredient literacy is rising globally, with insights drawn from 20 key beauty markets worldwide. Performance now drives trust. And routines are getting simpler because of it. Beauty products must prove their value - not just claim it. 📘 Download the free Global Beauty Views 2026 report https://lnkd.in/d-s77rCC

AI-powered qualitative research is unlocking deeper emotional insight, faster than ever before as new approaches to collecting nuanced, granular consumer insights amplify human voices. Watch our latest on-demand webinar where we break down how this methodology works—and show it in action through our 2026 U.S. Consumer Vibe Check. Powered by AI-moderated interviews, we were able to deep dive into US Consumer sentiment and build an in-depth understanding of the sentiment present today. If speed-to-insight matters to your team, this is one you won’t want to miss. ➡️ Watch on demand: https://lnkd.in/dC2Ya_et #AIResearch #AIInnovation #SentimentAnalysis #FutureOfResearch #USConsumers

The brands winning right now aren't the ones playing it safe—they're the ones innovating where it matters most. Explore the latest analysis, co-produced by NIQ and Kearney. → https://lnkd.in/dBySqCa3