🛒 What was the last thing the algorithm made you buy? At the #IABConnectedCommerce Summit, we asked our attendees and speakers to share their cart confessions… and here's what made it (or didn't!) into the carts of Justin Breton, Jeffrey Bustos, Bonnie Chu, Briana Finelli, Brandon Galindo, August Hanson, Jenny Holleran, Austin Leonard, Shannon Parkey, Cathy Ryan, Stephen S., and Regina Ye! 👇
IAB
Advertising Services
New York, New York 128,099 followers
IAB empowers the media and marketing industries to thrive in the digital economy.
About us
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
- Website
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https://iab.com
External link for IAB
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- New York, New York
- Type
- Nonprofit
- Founded
- 1996
- Specialties
- Making Measurement Make Sense, Mobile Marketing Center of Excellence, Building Brands Online, Supply Chain Simplification, Protecting Privacy, Interactive Advertising, Data Demystification, Online Advertising, State Privacy Laws, Retail Media, Measurement, Connected Commerce, Digital Media, and Responsible Media
Locations
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Primary
Get directions
116 E. 27th St.
New York, New York 10016, US
Employees at IAB
Updates
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IAB reposted this
IAB’s 2025 report reveals $294.6 billion in digital ad spend, AI‑driven efficiencies, and creator ads becoming core channels for marketers. Read the Latest Full News – https://lnkd.in/dfWTxhp4 #Adtech #DigitalAdvertising #AIAdvertising #CreatorEconomy #Programmatic #CTV #OTT #CommerceMedia #MeasurementStandards #IABReport #MarketingAutomation #AdtechEdge
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⚒️ Are you prepared to use agentic tools in your business? Tune in next week, April 22nd, for a new IAB Pulse: Digital Simplified! This episode will cover IAB Tech Lab's Agentic Ad Management Protocol and how autonomous agents are transforming media planning, buying, and execution, plus what it takes to activate and scale. 📆 Add it to your calendar: https://okt.to/bKVv6E
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Before advancing your measurement strategy, ensure your data foundation is scalable, clean, and structured. Not sure where to start? Join us on May 18th for the IAB State of Data 2026: Data Foundations First – Fueling Fast, AI-Driven MMM webinar with IAB's Angelina Eng and Matt Voda (OptiMine Software, Inc.). They'll share: 🔊 How to modernize measurement for faster insights 🔊 The state of marketing data today 🔊 Practical perspectives on modernizing measurement And other insights! Register now: https://okt.to/eLmF3C #StateofData
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📝 Fill in the blank: "AI will make shopping ____." Earlier this week, we asked attendees and speakers to share their thoughts on the topic at the #IABConnectedCommerce Summit! See what they said and let us know what you'd say in the comments. Thank you for participating, Justin Breton, Jeffrey Bustos, Bonnie Chu, Briana Finelli, Brandon Galindo, August Hanson, Jenny Holleran, Austin Leonard, Shannon Parkey, Cathy Ryan, Stephen S., and Regina Ye!
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🔹 Project Eidos is hitting an important milestone. Since February, the Measurement Advisory Committee has been tackling a core industry challenge: inconsistent campaign data that slows down cross-channel measurement. Now, Campaign Taxonomy 1.0 is nearly ready, with a draft framework opening for public comment in May. 💡 If you work in measurement, planning, or data ops, your input matters. Read about how you can get involved: https://okt.to/ECuGlT #ProjectEidos
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JUST RELEASED: IAB Internet Advertising Revenue Report: Full Year 2025 📊 The digital advertising industry reached nearly $300 billion in revenue in 2025, the highest level in the report's history. This 13.9% year-over-year increase underscores the industry’s continued evolution toward performance-driven, AI-powered growth. This year’s report offers a comprehensive view across video, social, search, commerce media, and the creator economy - and, for the first time, includes perspectives from industry leaders who have helped shape the ecosystem over the past three decades. 🔗 Download now: https://okt.to/1NEoMC
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Check out the 2026 Outlook Report here ➡️ https://lnkd.in/exv3Yg8G
Between nonstop sports, political ad blitzes and AI promising to do everything short of buying the snacks, the ad market is booming, Chris Bruderle of IAB says at the IAB NewFronts. Visit Beet.TV for this video (https://lnkd.in/e5Z3QYJD) and much more! #BeetNewFronts 🏞️ Join us at the Beet Retreat Berkshires, July 27-29: https://lnkd.in/ewhG-SSV
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Yesterday, the #IABConnectedCommerce Summit brought the industry together at a pivotal moment, with one theme clear throughout the day: commerce media has become a core business driver, not a test channel. Across sessions, leaders explored the rapid rise of in-store media as a measurable channel, the realities of omnichannel measurement and incrementality, the need to break down silos to embed retail media into the broader business, and much more. 💡 What are your takeaways? We also want to shout out our sponsors for making this event a success: Best Buy Ads, Grocery TV, HUMAN, Koddi, Moloco, Pacvue, Roundel, Criteo, GSTV, Instacart, Mirakl Ads, T-Mobile Advertising Solutions, as well as our media partners Beet.TV & The Drum 👏
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Want even more ways to level up your commerce media strategy post-#IABConnectedCommerce Summit? Join our webinar, Winning the Agentic Shelf: A Practitioner Deep Dive, on May 13 to hear from IAB's Collin Colburn and Mirakl's Amelia Van Camp! ➡️ https://okt.to/0b69OE
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