GitBook

We're heading back to Write the Docs Portland this year! Stop by our booth to talk documentation strategy, see what we’re working on next, and what the State of Docs data means for you. #WriteTheDocs #Documentation #Portland #StateOfDocs

Nearly 9 in 10 docs teams don't track business outcome metrics, and yet half of those same teams say documentation is important or essential for closing deals. The belief in docs' value is widespread, but the ability to prove it isn't. The teams that close that gap have a significant advantage when it comes to justifying investment, headcount, and tooling. The 2026 State of Docs report breaks down what measurement actually looks like for teams getting it right. See what your team is missing: https://buff.ly/dyQlJwX

30% of teams say keeping docs in sync with the product is their #1 workflow challenge — nearly double the runner-up. 21% have no formal process for solving it. The teams making progress have the right tooling in place to catch stale docs before they becomes a problem.

Channable manages 500+ help center pages across six languages with a team of two. After migrating to GitBook, they restructured their entire docs from scratch, gave customers AI search on day one, and started using those interaction logs to push for real product changes. We spoke with Sofie Penn-Slater on how migrating has helped their team craft better docs. Read the full story: https://lnkd.in/g8y99rxB

bunq’s goal is to make life easy — for their users and their team. We spoke with Emily Durães on how GitBook helped them bring that same standard to their public API documentation. Read the full case study here: https://lnkd.in/exrJ3hPA

Documentation has a new audience — and most teams haven't fully planned for it yet. 35% of users now discover documentation through AI-powered search (ChatGPT, Perplexity, Google AI Overviews). At enterprises, that number is already 46%. Traditional search engines sit at 45%. On top of that, 16% of users are accessing docs through MCP servers — a channel that barely existed two years ago. Funke Olasupo at Rocket.Chat put it plainly: the denial phase is over. Teams are writing for LLMs whether they acknowledge it or not. The difference is whether they're doing it intentionally. The 2026 State of Docs report breaks down how discovery is shifting — and what teams are investing in next. Read more: https://lnkd.in/gz2mPviy

In the past year, AI visitors exceeded human visitors to our doc sites. This is reshaping how your product is understood. AI picks one answer and delivers it confidently to every user who asks the same question. Your docs are now the context it draws from to represent your product — accurate or not. The fix isn't better AI. It's better context. Today we're launching GitBook's connected knowledge system, built to close the product knowledge loop. Your docs are already the first impression of your product. GitBook makes sure it's the best one. Read more about what we’re launching: https://buff.ly/L7nqtyd

In the past year, AI visitors exceeded human visitors to our doc sites. This is reshaping how your product is understood. AI picks one answer and delivers it confidently to every user who asks the same question. Your docs are now the context it draws from to represent your product — accurate or not. The fix isn't better AI. It's better context. Today we're launching GitBook's connected knowledge system, built to close the product knowledge loop. Your docs are already the first impression of your product. GitBook makes sure it's the best one. Read more about what we’re launching: https://buff.ly/L7nqtyd

When your docs platform isn't set up to help you work faster, your team spends more time formatting than writing. That was the reality for Sonar — managing 19+ version-specific documentation sets across multiple products and a globally distributed team. After switching to GitBook, median cycle time for documentation tickets dropped from 29 hours to just over 19. Average cycle time fell from 8 days to 5.63 — a 35% improvement. Git Sync brought engineers back into the workflow, broken links became a non-issue, and the backlog became manageable. Read how Sonar's team went from bottleneck to shipping better docs, faster: https://lnkd.in/gRw3Jmxi

Page tags are now live! Add beta labels, organize your content, or highlight key pages — right in your docs. Customize with colors and icons, show them in your ToC, or keep them hidden as metadata only. Read more in our changelog: https://lnkd.in/gJqcqqGA