Adobe

We asked Adobe's President of Customer Experience Orchestration Business, Anil Chakravarthy, some burning questions about AI. Here’s what he had to say (and no, he didn’t drop the mic, just the real talk). Get ready for more agentic updates at #AdobeSummit. April 20-22, 2026 Las Vegas & online Register here to experience the power of marketing, creativity, and AI: https://adobe.ly/483kcKo

The countdown is on!

Every CMO we talk to is wrestling with the same reality. AI is everywhere, yet marketing still feels stuck. The challenge is not technology. It is decision‑making. Where to invest. What to stop. How to turn powerful platforms into experiences customers actually feel. At #AdobeSummit, we are exploring how organizations are breaking through that inertia with Accenture. Through real client examples, hands‑on innovation, and conversations at Booth 1711, we are unpacking what it really takes to reinvent marketing with impact using Adobe and AI. See what is next for marketing reinvention. https://accntu.re/4voacW4 #AdobeSummit #MarketingReinvention #AI #CustomerExperience

The best creative thinking isn't always linear. See how Taylor Gregitis turns early-stage ideas into refined concepts through visual brainstorming. 🎨 Learn how to capture your big picture ideas with Adobe Digital Academy at https://adobe.ly/4mulUKw

With mounting digital pressures, how can global manufacturers evolve to stay competitive and meet customer expectations? At Adobe Summit, join Komatsu, Blue Acorn iCi, an Infosys company, and Adobe to uncover how Komatsu launched a unified digital ecosystem built on Adobe Experience Cloud that connects commerce, data, various digital solutions, dealer partners, and machine intelligence: https://adobe.ly/4282AJJ

The next era of creativity. Introducing Adobe Firefly AI Assistant, a preview of your future favorite collaborator. This conversational interface navigates across Adobe Creative Cloud's apps, executing multistep processes that drive your concept through the creative process. You provide the vision, judgement, and direction, and we'll handle the execution. Currently in development and coming soon to Adobe Firefly. 👀 https://adobe.ly/3Qa3Fhy #Adobe

Turn your sketch into a logo with a little help from Adobe Illustrator. Taylor Gregitis will show you how to create a vector file in only a couple of clicks. Expand your design skills and turn your art into a career with Adobe Digital Academy. Learn more: https://adobe.ly/4ms1DFo

The most important creative work today happens in culture. At COACHELLA, we partnered with artist Flowerovlove, who used Adobe tools to design a merch collection that felt personal, immediate, and expressive. Inside the Interscope Records Coachella House, a space filled with artists, tastemakers, and cultural voices, those pieces moved through the crowd, sparked conversation, and carried the energy of the moment beyond it. Adobe is not just where creativity is made. It is part of how culture gets created.

Sometimes the start you’re looking for is right under your nose. Artist Taylor Gregitis found her first client right on her block! Your first project could be just as close, and Adobe Digital Academy can help you get ready for it. Head to https://adobe.ly/41t1cBl to find courses in design, content creation, AI and more.

We’re proud to spotlight dentsu and Merkle, a dentsu company, at #AdobeSummit2026 as they redefine how organizations unlock value through AI, connected platforms, and scaled personalization. Don’t miss their sessions and activations, driving the future of customer experience: https://adobe.ly/4chGCIO