Anonymous sites and apps have had their share of publicity problems in recent months, but should brands give up on them altogether?
Coca-Cola doesn't seem to think so, based on the fact it just ran its first ad on the popular app Whisper.
Coke's ad, which asked users to suggest ways to end cyber bullying, garnered 1,500 likes and 950 shares in only a few hours after it went live in the upper-right-hand corner of the platform's Popular channel on Wednesday night. It was evidently a test run, as the promo is no longer live today.
The promo aims to create a dialogue on Whisper about the fact that 72 percent of teens are bullied online, extending a multichannel, anti-bullying effort by the beverage marketer that launched last month with Oscar-winning "Milk" screenwriter Dustin Lance Black at the helm.
