Beware online "filter bubbles"

Name: Beware online "filter bubbles"
Uploaded: 2011-05-02T01:00:00Z
Duration: 8 min 47 s
Description: As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.

6,784,470 plays|

Eli Pariser |

TED2011

• March 2011

As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy.